Carolyn Reuter Email & Phone Number

Lakeshore, California, United States

Buyer/Merchandise Manager for an all season resort retail featuring 3 store locations. Focus in Winter on Ski and Snowboard outerwear, apparel, equipment, accessories, and souvenirs. Summer focus on Mtn Bike and Marina stores featuring head to toe outfitting, summer accessories and gifts, China Peak and China Peak Landing Logowear and accessories.

Northern Ca/Nv Region

Merchandise management of multi-location snow, water, bicycle, outdoor and team sports store chain; focused on the apparel, accessories, and footwear categories at 5+ stores around the Northern CA / NV Region (Carson City, Truckee, South Lake Tahoe, Stateline, Roseville). Responsible for sourcing and assorting all stores and assisting with loading products to e-commerce site with adventure family brands and styles of apparel, swimwear, accessories, and footwear that offer Blue Zone customers the fashion, function, and value they desire and need for their sports. Plan and maintain successful profit margin, turns, and sell through. Also manage all balanced stock rotation, markdown cadence, and seasonal sale reporting.

Northern California/Nevada

Assist Trudy Matthews in representing the Lakeshirts brand in territory - servicing current and sourcing new accounts; attend trade shows, calling on current and potential new accounts to produce growth in region, attend sales conferences.

Kirkwood, Ca

Manage operations, events, staff, training, maintenance, and private membership at the community recreation Club and Spa. Assist in budget, policy, safety, and other decision making to ensure a consistent service standard for members, guests, and employees. Contribute to a successful operation and relationship building with stakeholders, such as Kirkwood Resort, Public Utilities District, Alpine County, the KCA Board of Directors and Members, and the community as a whole.

Kirkwood Mountain Resort

Kirkwood Mountain Resort was acquired by Vail Resorts in April of 2012. My position was in the Vail Resorts Retail Division as Kirkwood's Area Manager, overseeing all retail and rental operations at Kirkwood. I played a key role in transitioning our retail teams into Vail Resorts and the Team Tahoe regional family of Heavenly and Northstar sister resorts and stores, developing the company culture and relationships. I also served on the Kirkwood Resort Senior Leadership Team.

Kirkwood Mountain Resort

Promoted to Retail Director / Senior Buyer in company restructure. Responsible for all retail/demo/repair operations at the resort. Director of all retail purchasing/merchandising of three stores, an online store and a General Store/Deli.

Kirkwood Mountain Resort

Retail Buyer for all resort locations, uniform buyer for the resort, promotional branded product buyer for marketing, executive, retail and other departments. Responsible for planning product assortments for multi-location resort retail departments. Merchandising store locations to their highest potential under strict budgeting constraints. Managing pricing and sales strategy with Retail Director and adhering to Retail Division goals and policies. Participate in operations planning, budgeting, hiring, training, marketing and all other aspects of the Division. Travel to all relevant trade shows, follow industry and fashion trends, attend industry seminars and round tables, source, preview and plan all product assortment. Manage retail/demo/repair team of 25-35 people and seven store locations, including shopkirkwood.com (overview creative, content and marketing efforts on the site). Work with Kirkwood community, season pass holders and other target groups to encourage better patronage in resort retail shops.

Retail Sales in Kirkwood Mountain Sports, softgoods buyer reporting to Retail Manager and Skier Services Director on all buying decisions. Promoted to Retail Supervisor second winter season. Supervised staffs of 10-20 people, including recruiting, hiring, training, scheduling, reviewing, safety, merchandising and other management duties in retail shops and peformance demo center.

Outside sales representative in Northern California region for a variety of action sports product manufacturers including Chorus Snowboards, ShaSha Fine Shoes, Dragonfly Clothing, Innersoul Jewelry, assisting with Rip Curl.

Snow, Skate and Outdoor full service sports store. Offering seasonal selection of ski, snowboard, skate, moto and outdoor equipment, apparel and accessories. Specialty Action Sports Store - one location in South Lake Tahoe, CA.

Skiing and other sports modeling and spokesperson for still photos, video and television. Sponsored by industry manufacturers and private companies.

Ba, Journalism/Pr Emphasis, Art Minor

Activities and Societies: SDSU Cycling Team, Fine Arts Club, Windsurfing.

Diploma, General Education