Marc O'Bryan Email & Phone Number

Temecula, CA, US

- Grew annual revenue from $0 - $1.5M in three years- Acquired clients through cold outreach, networking, and attending industry events- Retained clients by consistently exceeding revenue targets- Helped dozens of online publishers improve the monetization of their content through creative ad solutions that incorporated targeted offers- Increased revenue.

San Diego, CA, US

• Managed and grew the company’s top revenue-generating partner accounts that comprise over 60% of the total annual revenue
• Leveraged iterative A/B testing, regression analysis, and user testing to grow annual insurance ad revenue by 63% ($2.6M)
• Acquire and grow new strategic partnerships through extensive lead generation and sales efforts
• Developed a highly effective optimization program fueled by a combination of data analytics and principles of behavioral psychology
• Designed a repeatable data analysis method for conducting site-wide audits of ad performance in order to easily identify low effort, high impact revenue opportunities
• Created custom dashboards that monitor KPI metrics and automatically trigger alerts if certain KPIs fluctuate beyond a specified range

San Diego, CA, US

• Grew a handful of the company’s low-earning partner accounts to some of the company’s current top-earning partner accounts
• Leveraged site and partner data (page views, CTRs, conversion rates, CPMs, etc.) to optimize our Personal Record partner ad placements, resulting in a 56% ($1M) increase in that vertical’s annual revenue
• Created and launched multiple customer surveys to gather targeted actionable data regarding user intent on various sections of the site
• Maintained an exceptionally high satisfaction rating across all of my partner accounts through fast response times, constant communication, and frequent AB test ideation sessions

• Helped drive strategic decisions around where and how to launch our product based on various data sources regarding specific demographics
• Developed a streamlined product launch process for new Partners using JIRA
• Created a systemized method for scheduling, detailing, and assigning each task involved in the product launch process
• Reduced the labor cost for product launches through various optimizations
• Reduced product launch time (each new launch involved a wide array of tasks, including the development of new marketing collateral, the installation of POS systems, and the coordination of training seminars)
• Developed the company's first branded launch package for new Partners

San Francisco, California, US

• Hired to create and develop the company's customer service department
• Developed detailed SOPs for handling customer inquiries and complaints
• Interviewed, hired, and trained an entire customer service team
• Implemented and configured Zendesk, a ticketing software for managing customer issues and communications
• Created a set of SLAs, a QA process, and detailed weekly reports for the CEO
• Established a tiered escalation procedure for handling customer grievances

San Francisco, California, US

• Designed and implemented a fully functional claims administration process to support "Advantage," a mobile device accidental damage program. The solution required the integration of a dozen applications and multiple.
• Managed the claims division that provided support to thousands of program members and over 2,000 repair technicians. Created a set of controls that reduced costs at each stage of the claim process and lowered claims.

San Francisco, California, US

• Provided outstanding customer service, often going above and beyond to accommodate customer needs
• Streamlined the warranty claim procedure through the application of lean principles, which resulted in reduced handling time, faster resolutions for customers, and increased productivity of each customer support agent
• Developed a comprehensive training program for the company's remote customer support team
• Developed new sales strategies for iCracked's network of repair technicians in order to improve sales conversion rates

Modesto, CA, US

• Taught several subjects to a wide variety of students
• Provided one-on-one tutoring to students with special needs
• Temporarily managed the physical education program for Modesto City high school students with special needs
• Requested by teachers to return to their classrooms to teach in their absence

Columbus, OH, US

• Trained associates to provide excellent customer service and exceed daily sales goals at one of the highest volume stores in the nation
• Managed an extensive inventory system for three stockrooms and thousands of SKUs
• Developed new policies and procedures to improve stockroom efficiency and reduce inventory errors
• Supervised up to 30 employees at a time, constantly redirecting associates to meet the changing demands of the business
• Traveled to multiple store locations at the request of the regional manager to oversee projects and improve store operations
• Recruited and trained new associates in order to meet staffing goals

Bachelor'S Degree

Mba, Business Administration And Management, General