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While entering Marketing & Sales by chance, what was once a drawn straw is now a passion.
Self-Employed
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Independent Advisor RepresentativeSelf-EmployedCollege Station, Tx, Us
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Personal SabbaticalSelf-Employed Nov 2021 - PresentDfw, Tx
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Chief Marketing Officer & PrincipalWilly'S Fresh Salsa Jun 2018 - Oct 2021Dfw Metroplex (Remote)- Increased Revenue from $600k to $6M in 3 years - a gain of +900%- Added 32 new banners across 20 additional states and 7,700 new outlets - +200% increase- Increased category rank in gross revenue from #23 to #5 in the country- INC 5000 list of Fastest Growing Private Companies 3 years in a row: 2019, 2020 & 2021HOW WAS THIS ACCOMPLISHED?- Identified unique & beneficial attributes of our tomatoes & Salsa not previously known by natives- Refreshed corporate Story with more consumer-centric vs. founder-centric focus- Achieved buy-in for Story across company to insure continuity in all touches- Established Brand Continuity across all mediums- Partnered with Sales Team to identify new targets through Media, Data and Personal Research- Identified new targets, via organic, target-based and Broad Spectrum Marketing- Partnered with Sales Team to design plans of attack for new targets- Established positioning of Digital Marketing tools to bolster Sales Closing percentages- Created Prospect specific presentations with emphasis on graphics as backdrop to presenter- Where possible, replaced words & numbers with graphics offering the same information- Helped transition Sales to embracing presentations as a powerful selling tool vs simply a crutch- Trained presenters on pace & emphasis, and educated for included Info & DataADDITIONAL SKILLS, TALENTS & KNOWLEDGE- Updated and managed website- Ran all social media campaigns along with posts and updates across social media platforms- Responsible for all photography, prototypes, final approvals for printing and packaging projects - In Partnership with Production, sourced vendors, consulted on substrates & production issues- Provided demystified campaign reports to invested parties as well as overall marketing ROI. -
Executive Vice President, Cmo & Co-FounderDevonshire Reit, Inc. Jun 2009 - Jun 2018Dallas-Fort Worth Metroplex (Remote)Co-founder, principal and chief marketing officer. Directed all marketing and public relations activities for capital markets, real estate and leasing while also raising capital. Personally raised over $50M primarily from bank trust departments as an integral part of the team that raised over $150M in total capital and grew the company from $6M in total NAV to over $600M. -
Independent Advisor RepresentativeStructured Wealth Management May 2008 - Jun 2009Asset Management provided to HNW clients and Institutions along with Third Party Management of both defined benefit and defined contribution retirement plans.
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Vice President & Regional ManagerObs Financial Services, Inc./ Online Brokerage Services, Inc. Oct 2004 - May 2008Dallas-Fort Worth Metroplex (Remote)Turn-Key Asset Management Provider (TAMP) for Private and Community Bank Trusts, Credit Unions, and Independent Registered Investment Advisors, along with wholesale 401k and pension plans. Helped grow the company from zero to over $500M in total AUM before selling the company to Texans Financial, a division of Texans Credit Union, in Richardson, TX.
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National Account ExecutiveIntegracolor Aug 1996 - Oct 2004Dallas-Fort Worth MetroplexNational Representative to advertising agencies and major retailers for advertising collateral, in-store displays, and packaging including Catalogs, Magazines, Sell Sheets, Point-of-Purchase (POP), Flexographic & Offset labels, and Direct Mail. Customers included Verizon Wireless, Pizza Hut, Chuck E Cheese Pizza, AAFES, Blockbuster Video, Linens-N-Things, Fischer & Wieser Specialty Foods, Milestek, and various Republican Party Nominees at the Presidential, Senatorial, and Congressional levels, plus Nominees to State & Local offices. -
Regional Account ManagerRoosevelt Paper Company Feb 1990 - Aug 1996Texas, Oklahoma, New Mexico, ArizonaResponsible for sales in the Southwest US (Texas, Oklahoma, New Mexico and Arizona).Increased territory volume 10-fold during the course of employment while working in the most challenging corporate territory due to geographical constraints, and overcoming previous negative experiences endured by territory customer base. But, experience gained from the level of responsibility granted, and from the education provided by the company, presented opportunities that would not have otherwise been available.
Todd Latham Skills
Todd Latham Education Details
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Agricultural Economics, Agribusiness -
Woodson High School
Frequently Asked Questions about Todd Latham
What company does Todd Latham work for?
Todd Latham works for Self-Employed
What is Todd Latham's role at the current company?
Todd Latham's current role is Independent Advisor Representative.
What is Todd Latham's email address?
Todd Latham's email address is to****@****oden.us
What is Todd Latham's direct phone number?
Todd Latham's direct phone number is +141987*****
What schools did Todd Latham attend?
Todd Latham attended Texas A&m University, Woodson High School.
What skills is Todd Latham known for?
Todd Latham has skills like Asset Management, Investments, Commercial Real Estate, Real Estate, Portfolio Management, Wealth Management, Mutual Funds, Financial Analysis, Sales, Banking, Investment Advisory, Securities.
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Phillip (Todd) Latham
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