With a background in finance and economics, my approach to social strategy is a blend of culture and data. From being digitally native and having worked across all social platforms since their inception; I've become an expert in navigating the in's and out's of every platform to execute full-lifecycle strategies across each. As culture continued to transform, I've seamlessly integrated things like influencer campaigns, sponsored content, talent buying, content production, video content production as well as maintenance and upkeep (ie - recovering hacked/disabled accounts on social). My background gives me the ability to look at culture not just qualitatively but also quantitatively so that the strategies are rooted in data and can be applied various mediums. I've been fortunate enough to represent and work alongside with press worthy talent like Avril Lavigne, Nina Agdal, Karruche Tran, Dorinda Medley, Dorit Kemsley, Ramona Singer, Kelly Bensimon and countless others. As a result I'm an expert in working collaboratively across other agencies and networks to ensure the success of my clients campaign.