Merle Murphy

Merle Murphy Email and Phone Number

Marketing Communications Consultant @ Frameless Interactive
Merle Murphy's Location
Greater Dublin, Ireland
Merle Murphy's Contact Details

Merle Murphy personal email

n/a

Merle Murphy phone numbers

About Merle Murphy

A passionate Shopper Marketing leader with over 18years experience in developing insights based omnichannel Shopper Marketing Strategies, thought leadership and building capability in the discipline. A proven track record in delivering marked increases in sales, profit, market share and retail presence through innovative shopper solutions as well as driving system improvements resulting in significant cost savings. Core Skills:People ManagementLeadership and Communication Thought Leadership, setting Vision and Capability Building in Shopper Marketing FunctionBuilding insights based Omnichannel Shopper Marketing strategies

Merle Murphy's Current Company Details
Frameless Interactive

Frameless Interactive

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Marketing Communications Consultant
Merle Murphy Work Experience Details
  • Frameless Interactive
    Marketing Communications Consultant
    Frameless Interactive Mar 2022 - Present
    Sydney, New South Wales, Australia
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  • Gsk
    Head Of Shopper Marketing
    Gsk Apr 2018 - Aug 2023
    Sydney, Australia
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  • Mars
    Shopper & Customer Marketing Director
    Mars Aug 2015 - Apr 2018
    Australia
    Leading a team of Shopper and Customer Marketing Managers, key responsibilities include: Build the Vision and road map for the newly implemented Shopper Marketing function and embed the discipline into the business  Develop Shopper Marketing Strategies across the portfolio to deliver a Commercial Calendar in multiple retail channels and customers Deliver insights- based Shopper solutions that will drive growth Manage a team of Shopper and Customer Marketing Managers  Deliver Shopper Marketing expertise and Thought Leadership to customers
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  • The Coca-Cola Company
    Head Of Shopper Marketing
    The Coca-Cola Company Jun 2006 - Mar 2015
    Sydney, Australia
    As Head of the Shopper Marketing team, key responsibilities of this role include: Set Vision and Strategy for the Shopper Marketing function  Shopper Marketing Strategies across multiple channels  People Management Shopper Marketing Centre of Excellence Lead Franchise Leadership Thought Leadership
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  • The Coca-Cola Company
    Group Shopper Marketing And Merchandising Manager
    The Coca-Cola Company Jun 2007 - Mar 2009
    Sydney, Australia
    Leading a team of Shopper Marketing Practitioners, this roles core responsibilities included:  People and Agency Management  Developing Multi-channel Shopper Marketing strategies across promotional campaigns Retail presence strategies Build insights based Shopper Marketing guiding principles  Pilot and test innovative instore Shopper Solutions Capability and Thought Leadership in Shopper Marketing
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  • The Coca-Cola Company
    Retail Presence Manager
    The Coca-Cola Company Jun 2006 - Jun 2007
    Sydney, Australia
    Lead a team of Retail Presence Managers with the following key objectives: Deliver instore presence solutions across precincts, channels and key customers Delivery of brand plans and campaigns into the market place Pilot and test new instore presence solutions
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  • Microsoft
    Regional Merchandising & Packaging Manager
    Microsoft Mar 2002 - May 2006
    Sydney, Australia
    Core Responsibilities included:  Developing effective instore strategies across the ANZ region  Develop, design and production of packaging and temporary and permanent merchandising solutions  Launch all new Microsoft retail products including Xbox 1, Xbox 360 and games Production and execution of Point of Sale and packaging across the retail channel  Stakeholder management Agency management
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Merle Murphy Skills

Shopper Marketing Fmcg Customer Insight Trade Marketing Brand Management Consumer Products Integrated Marketing Marketing Strategy Grocery Categorization Key Account Development Digital Marketing Retail Marketing Merchandising Strategy Fast Moving Consumer Goods Shopper Insight Leadership Building Organizational Capability

Frequently Asked Questions about Merle Murphy

What company does Merle Murphy work for?

Merle Murphy works for Frameless Interactive

What is Merle Murphy's role at the current company?

Merle Murphy's current role is Marketing Communications Consultant.

What is Merle Murphy's email address?

Merle Murphy's email address is me****@****ley.com

What is Merle Murphy's direct phone number?

Merle Murphy's direct phone number is (800) 551*****

What skills is Merle Murphy known for?

Merle Murphy has skills like Shopper Marketing, Fmcg, Customer Insight, Trade Marketing, Brand Management, Consumer Products, Integrated Marketing, Marketing Strategy, Grocery, Categorization, Key Account Development, Digital Marketing.

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