Senior Director | Product Marketing | Commercial Cmo
CurrentGlobal Chief Marketing Officer for Enterprise Commercial leading the digital selling strategy. Microsoft’s vision for Digital Sales for Enterprise is to create a single, global, connected marketing and sales motion that empowers our salesforce. This is accomplished by increasing the efficiency of the prospecting engine by investing in the development of high-quality propensity and demand-based signals and building a dedicated sales team that qualifies high-value signals into pipeline. The connected sales and marketing motion changes this paradigm by using broad reach marketing engines to create demand in accounts specifically targeted on their current firmographic profile, then using ML-based models to inform sellers when to engage and qualify an account in a current buying cycle.
