Matt Proctor Email & Phone Number

Austin, Tx, Us

Vancouver, British Columbia, Ca

Vancouver, British Columbia, Ca

Vancouver, British Columbia, Ca

Senior strategic leader responsible for commercial planning, new partnerships, and business transformation.▹ Improved divisional gross margin contribution by 89% through program creation, pricing strategies and improved contract structures.▹ Developed national corporate sales & service programs for health-focused employee benefits & mobility programs. Deployed through internal direct team and developed strategic referral & reseller partnerships to expand reach.▹ Generated, prioritized, and actively managed 175 high quality leads in 7 months. Secured 18 new contracts and approved proposals with revenue forecasted at 133% of goal and 192% of PY. Deals included major Fortune 500 companies & strategic industry incumbents.

San Francisco, Ca, Us

▹ Consulted CXO’s & VP’s of Fortune 1000 global financial services companies on data product development and commercialization strategies that leveraged Womlpy’s dataset and internal staff, including engineering & analytics teams.▹ Achieved 210% of 2019 goal with 35% YoY increase in paid enrollments and increased the value of the Womply dataset via 29% YoY increase in reporting merchants.▹ Successfully executed commercial and relational turnarounds of top 3 customers.

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Cross-functional, senior department leader responsible for sales & long-term strategic planning.▹ Drove M&A/JV activity targeting $10M+ lines of business. Own opportunity identification, business case development, negotiations, and integration plans.▹ Established new strategy department and led resulting restructuring of roles & responsibilities across USA business unit.▹ Oversaw $1M+ budget, 5 direct reports, prioritization and execution of cross-functional work across 5 teams.▹ Designed roles and job descriptions for all direct reports. Personally recruited, hired, and developed structured on-boarding and workflows for each.▹ Led and developed Category Sales Leaders responsible for strategy, revenue, margin performance, and go-to-market.▹ Led and developed Business Development Managers responsible for the development and GTM of $10M+ new revenue opportunities.

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Cross-Functional, Strategic Program Manager responsible for lead generation & management, new distribution, and strategic partnerships.▹ Devised new $MM quick turn/Custom Apparel business from the ground up. Led 6 teams to complete all work from inception to ongoing management. Work included business case development, market analysis, financial and operating plans, pricing, executive steering and approval, sales programs, go-to-market, & sales results.▹ Opened 34 strategically significant new points of distribution in mature markets using demographic research, penetration studies, and share analysis for all markets across the USA. Delivered multi-million dollar revenue growth.

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▹ Develop, implement, and execute go-to-market strategies for the company’s largest and most complex product category.▹ Coordinate 5 teams including Engineering, Sales, Marketing, Retail Services, and Demand Planning.▹ Manage successful initiative executions for 40 territory managers.▹ Establish retail pricing and forecast revenue and sales to ensure adequate supply for forecasted growth.

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▹ Develop and maintain 4th largest sales territory in the USA for one of the largest bicycle brands in the US.▹ Grew fully matured territory by double-digits YOY and increased brand representation in all product categories.▹ Manage over 26 accounts, including a Top 10 US retailer.▹ Consult Director of Sales and COO with strategic action plans developed from business, market, and competitor analysis.▹ Responsible for business development including lead generation, closing sales, and growing existing revenue streams.▹ Secure exclusivity and displace competition by delivering customized retailer support and increasing retailer profitability.▹ Forecast weekly, monthly, and quarterly revenue, track budget and identify financial risks.▹ Complete over 50 private and public presentations annually on products, technologies, and industry strategy.▹ Advise on internal development boards responsible for sales programs, product, and employee training. ▹ Create preseason orders, manage back orders, and close at-once sales using sales programs and incentives.▹ Attend promotional events, races and trade shows to obtain market feedback, assess trends, and promote brand image.

Dallas, Texas, Us

▹ Strategic Agency of Record for 4 brands across CPG and pharmaceutical industries including: Burt’s Bees and Provenge.▹ Managed 4 annual national campaigns for $1 million CPG and pharmaceutical clients as the strategic and digital lead agency.▹ Coordinated 5 unaffiliated agencies including creative, PR, and media in addition to technical and promotional vendors.▹ Controlled cost of delivery through scope development, estimation, contractor and partner selection, and final pricing.▹ Approved agency briefs for all client work and identify and troubleshoot work that is "off brief", will fail to meet client expectations, or is not a good value for client's budget.▹ Drafted and delivered Master Services Agreements, Statements of Work, Changes of Scope, and other legal documents.▹ Facilitated and participate in movement workshops, strategy workshops, brainstorms, and presentations with client senior leadership.▹ Organize internal client-related events to foster client relations and champion great work to client and brand partners.▹ Represented agency in all client/partner meetings: seek to establish context and objectives to guide conversation and communicate relevant feedback, business objectives, and success measures to stakeholders.▹ Acted as the client in internal reviews and challenge team with client insight.▹ Reinforced client relationships and organizational communication.

Dallas, Texas, Us

▹ Manage national campaigns and executions as strategic and digital lead agency for a $1 million CPG client.▹ Approve agency briefs for all client work and identify and troubleshoot work that is "off brief", will fail to meet clientexpectations, or is not a good value for client's budget.▹ Control cost of delivery through scope development, estimation, contractor and partner selection, and final pricing.▹ Draft, deliver, and gain approval on Master -Services Agreements, Statements of Work, Changes of Scope, and other legaldocuments for 3 clients.▹ Forecast weekly, monthly, and quarterly revenue, track budget, identify risks, and manage invoicing with sophisticatedfinancial trackers and invoicing systems for client and internal stakeholders on 3 accounts.▹ Coordinate a greater team of 4 unaffiliated agencies working for the client including creative, PR, and media in additionto technical and promotional vendors.▹ Identify new opportunities/revenue streams and advocate for purpose exploration and integration into all brand work.▹ Facilitate and participate in movement workshops, strategy workshops, brainstorms, and presentations with client seniorleadership.▹ Organize internal client-related events to foster client relations and champion great work to client and brand partners.▹ Represent agency in all client/partner meetings: seek to establish context and objectives to guide conversation andcommunicate relevant feedback, business objectives, and success measures to stakeholders.▹ Act as the client in internal reviews and challenge team with client insight.▹ Reinforce client relationships and organizational communication.

Charlotte, North Carolina, Us

▹ Cycled 4,000 miles cross-country from San Francisco, CA to Washington, DC▹ Spread awareness and acceptance to over 40 million people on behalf of people with disabilities through events, lectures and interactions with citizens, program participants, and governors▹ Raised $5,000 in 3 months through newspaper articles, fund raisers, and presentations

Bba, Marketing, Certificate In International Business

International Business Certificate, International Business Administration, Global Advertising, International Economics