- Developed and implemented impactful product names and nomenclature for a technological company specializing in AR technologies and solutions- Wrote and edited compelling UX copy for the AR app, improving user experience and engagement- Conceptualized and executed brand storytelling, leveraging writing skills to create a unique and memorable brand identity- Adapted writing style and tone to meet the needs of different target audiences, including B2B and B2C customers

- Accomplished multiple projects for diverse clientele, delivering creative and impactful copywriting solutions- Composed compelling and effective copy for websites, elevating the online presence and branding of clients- Demonstrated versatility and adaptability in crafting copy that aligns with the unique voice and tone of each client- Ensured consistent quality and attention to detail in all deliverables, resulting in high levels of client satisfaction- Built and maintained… Show more - Accomplished multiple projects for diverse clientele, delivering creative and impactful copywriting solutions- Composed compelling and effective copy for websites, elevating the online presence and branding of clients- Demonstrated versatility and adaptability in crafting copy that aligns with the unique voice and tone of each client- Ensured consistent quality and attention to detail in all deliverables, resulting in high levels of client satisfaction- Built and maintained positive relationships with clients through excellent communication and project management skills Show less

- Led the development and implementation of Tone of Voice (ToV) for multiple products, including a streaming service, smart home service, and internet provider, ensuring consistent and engaging messaging across all customer touchpoints- Wrote and edited compelling UX copy for websites and mobile applications, enhancing user experience and engagement- Conducted customer research and testing, gathering feedback to inform and improve product language and content- Contributed to the… Show more - Led the development and implementation of Tone of Voice (ToV) for multiple products, including a streaming service, smart home service, and internet provider, ensuring consistent and engaging messaging across all customer touchpoints- Wrote and edited compelling UX copy for websites and mobile applications, enhancing user experience and engagement- Conducted customer research and testing, gathering feedback to inform and improve product language and content- Contributed to the development and launch of new products, leveraging UX writing to effectively communicate product benefits and features to customers- Conceptualized and executed special projects, showcasing creativity and writing skills to drive business results- Developed and managed effective processes for UX writing, ensuring quality, consistency, and efficiency in all copywriting efforts- Collaborated closely with UX designers, product managers, and cross-functional teams to drive strategic initiatives and meet project deadlines- Mentored and trained junior copywriters, sharing industry knowledge and best practices to build a strong and effective writing team. Show less

- Wrote and edited compelling microcopy and content for the PetTech company's website and product interfaces, improving user engagement and experience- Designed and maintained the knowledge base and FAQs, ensuring accurate and user-friendly information for customers- Contributed to the development of brand voice and style guidelines, ensuring brand consistency and authenticity in all customer-facing communications

- Conceptualized and executed special projects that leveraged writing skills to achieve business goals and foster customer engagement- Crafted persuasive marketing content across various platforms- Composed and refined CRM emails that strengthened relationships with customers and encouraged customer retention and engagement- Collaborated with cross-functional teams, including marketing professionals, product managers, and designers, to advance strategic initiatives and meet project… Show more - Conceptualized and executed special projects that leveraged writing skills to achieve business goals and foster customer engagement- Crafted persuasive marketing content across various platforms- Composed and refined CRM emails that strengthened relationships with customers and encouraged customer retention and engagement- Collaborated with cross-functional teams, including marketing professionals, product managers, and designers, to advance strategic initiatives and meet project targets Show less

- Wrote and honed user-centered copy for the product's website and desktop app, crafting seamless user experiences- Devised creative and impactful user scenarios, painting vivid pictures of how products would be used in real-life scenarios- Composed catchy and effective CRM communications, including emails and newsletters, fostering customer connections- Whipped up engaging social media copy that captured the attention of audiences and fueled brand growth

- Developed and defined the voice and tone of the brand, creating a distinctive and consistent brand identity- Localized copy and materials, ensuring that the brand's message resonated with a global audience- Wrote compelling user-centered copy for websites and mobile apps, elevating the user experience to new heights- Crafted engaging scripts for commercials and social media videos, driving brand awareness and customer engagement- Composed persuasive CRM communications… Show more - Developed and defined the voice and tone of the brand, creating a distinctive and consistent brand identity- Localized copy and materials, ensuring that the brand's message resonated with a global audience- Wrote compelling user-centered copy for websites and mobile apps, elevating the user experience to new heights- Crafted engaging scripts for commercials and social media videos, driving brand awareness and customer engagement- Composed persuasive CRM communications, including notifications, email campaigns, and in-app messages, fostering customer connections- Engineered efficient and effective processes, streamlining workflows and boosting productivity- Conducted user research and analyzed customer feedback, shaping and refining the brand's messaging- Developed and implemented a robust editorial calendar, ensuring timely and relevant content creation- Partnered with design and product teams to drive customer-centric solutions and improve the overall user experience- Wrote captivating product descriptions and feature explanations, helping customers understand the value of the products Show less

- Wrote compelling and engaging copy for a variety of platforms, including websites, TV interfaces, and mobile applications- Crafted scripts for impactful video commercials and other video content, elevating the brand's visual storytelling- Developed a distinctive voice and tone of voice (ToV) for the brand, infusing personality and character into every touchpoint- Built and streamlined internal processes, ensuring consistency and efficiency in the delivery of UX writing-… Show more - Wrote compelling and engaging copy for a variety of platforms, including websites, TV interfaces, and mobile applications- Crafted scripts for impactful video commercials and other video content, elevating the brand's visual storytelling- Developed a distinctive voice and tone of voice (ToV) for the brand, infusing personality and character into every touchpoint- Built and streamlined internal processes, ensuring consistency and efficiency in the delivery of UX writing- Crafted personalized and effective communications through CRM channels, including notifications and e-mails, to drive customer engagement- Brought creative flair to copywriting, delivering engaging and impactful messaging that resonated with customers- Contributed to the development of new products, providing creative and strategic guidance on branding and messaging- Conducted user research and analyzed customer feedback to inform and refine the UX writing strategy Show less

- Leading the in-house creative agency of the bank- UX writing for the mobile app- Marketing copywriting- Scripts for commercials and social media contentDeveloping and delivering marketing messages to our clients on Social media, through videos, and special projects made in collaboration with various brands and media.

- Full-cycle work with native advertising- Inventing formats and ideas, presenting them to clients, writing all texts, and developing the design in collaboration with the design department- Launched and completed the biggest non-profit special project on Digital Literacy in Russia — covered issues like cyberbullying, personal data, and essential online security for children.

- Scripts in Russian and in English for fun videos targeted at English teachers from all the countries of SkyEng presence (generally, Post-Soviet ones)- Hosting weekly show about teaching teenagers

- Collaborating with architects and engineers to develop inclusive game zones under various global brands, such as Colgate, Takis, ABC, Spotify.
- Pre-Production work from Moscow with daily calls with colleagues at the site in Dallas.

- Inventing and developing ideas of branded content to engage the audience of Russian and global brands (AliExpress & Samsung).- Writing scripts for award-winning commercials and youtube shows.