Soon to be revealed...

As I step into this new chapter, my primary focus will be on operationalizing the contrarian marketing strategies I have developed over the years. I am passionate about challenging conventional wisdom and developing innovative marketing approaches that drive real-world results. My goals include:* Operationalizing frameworks for executing and measuring contrarian marketing strategies* Creating resources and training programs to help organizations embrace unconventional marketing techniques* Consulting with companies to identify opportunities for disrupting their markets through unconventional marketing* Conducting research and case studies to demonstrate the effectiveness of contrarian marketing approachesIf you are interested in exploring how contrarian marketing can give your organization a competitive edge, or if you simply want to discuss the latest developments in unconventional marketing strategies, please don't hesitate to reach out. I am eager to collaborate with like-minded professionals and make a tangible impact in the industry.

Over the Edge is the world's longest-running and most popular podcast focused on edge computing and the future of the Internet.

At Vapor IO, I was responsible for all aspects of the company's global marketing, including branding, communications, and product marketing. I have turned a brand I inherited into an industry powerhouse.Vapor IO's founder and CEO hired me to take his early-stage startup into a completely new market, Edge Computing. Under my leadership, the company has solidified its leadership role and has attracted customers and partners that include the largest infrastructure providers on the planet, including companies like AWS, Google, Microsoft, Cloudflare, Cellnex, American Tower, and CBRE. I delivered outsized results with a combination of truly exceptional thought leadership, strategic messaging, community-building, and analyst and press relations.I co-founded the State of the Edge, a non-profit organization designed to elevate edge computing and become an authoritative source of all things related. Under my leadership, the organization published multiple research reports that helped shape the dialog, create a community and frame the competitive landscape. I founded and am the host of Over the Edge, the #1 podcast focused on Edge Computing.I led creation of the Open Grid Alliance to advocate for a new model of Internet infrastructure, successfully recruiting industry heavyweights that include Crown Castle, Intel, Arm, VMware, Dell, Commscope, and CBRE.I run a very lean operation, and I am constantly asked how I can afford such a large team. I have a high-caliber team of three (including me) that produces the work a team of 20 would have trouble matching.

I ran worldwide marketing for Mesosphere, where I created the Datacenter Operating System (DCOS) category. I was the first-in senior executive, partnering with the CEO and his co-founders to build out the company's organizational structure, product and go-to-market. I joined Mesosphere when the company was 11 employees and mostly stealth. I did early sales and BD, orchestrating Mesosphere's relationship with Verizon (it's largest customer), as well as its most critical cloud partnerships with Amazon, Google and Microsoft. I oversaw all aspects of the company's 2014 launch as a solo marketing team, including mapping out product capabilities, pricing, packaging as well as PR, messaging, website and demo. I created the category "Datacenter OS" and positioned Mesosphere as the leader in that category, successfully de-positioning competitors such as Kubernetes and Docker. Over my 2-1/2 year tenure, I built up a world-class marketing team of 14 people that consisted of AR, PR, events, content, growth, partner marketing and product marketing. I also oversaw the critical relationship with Microsoft, which led to the launching of the Open Source DC/OS (which I also oversaw) as well as the strategic series C financing, in which Microsoft participated.

At Heroku I was responsible for all product and corporate marketing, including branding, messaging, customer acquisition, go-to-market strategy, customer lifetime value, business development and partnerships. My primary focus was on building an at-scale digital marketing "stack" for Heroku's traditional offering while helping the company pivot into the enterprise space with new products, pricing, positioning and distribution appropriate for large enterprise sales.

I built and grew the marketing department at Desk.com (formerly Assistly, rebranded as Desk.com when acquired by Salesforce). My team took the company from early organic growth (dozens of new customers added each month) to a high-velocity (thousands of customers per month) using a diversified set of low-cost, high-volume customer acquisition channels, content marketing, SEO, funnel optimization, pricing and packaging strategies (including the introduction of a freemium model), distribution partnerships, and marketing automation. I also drove the company's thought leadership and managed our analyst relations. Desk.com became the leading provider of customer support SaaS tools to small businesses and was acquired by Salesforce in September 2011. I also led the campaign to rebrand the company Desk.com, which led to one of the most successful product launches in all of Salesforce history.

Bixbe was an e-commerce infrastructure platform built by 1000 Markets, inc. It was the easiest and simplest way for anybody to sell anything online. For individuals, small businesses, software developers and mobile platform providers, Bixbe removed the cost and complexity from e-commerce. As a SaaS product designed to be simple enough for anybody to use, it integrated with third-party applications, services and marketplaces to bring lightweight e-commerce to the real-time and mobile web, offering the simplest and lowest-cost way to push a "for sale" sign into the cloud. The platform was sold to a confidential buyer.

Co-founder and CEO of venture-funded 1000 Markets, which built merchant-driven online marketplaces to unlock low-cost e-commerce distribution for small businesses and individuals.The company provides cost-efficient retailing opportunities to small businesses and a unique shopping experience for consumers. The company’s Public Market Platform™ provided a marketplace construction kit where specialty merchants would open branded shops and self-organize into thematic marketplaces. The company was backed by True Ventures and Founders Fund and sold to Bonanza.

I was responsible for overseeing the board of directors of this highly-innovative conservation-driven housing developer. The organization operates in partnership with the not-for-profit Commonweal Conservancy to leverage the sale of market-rate home sites to underwrite the conservation and restoration of thousands of acres of publicly accessible open space. The two organization work hand-in-hand to protect open space and develop sustainable communities. The organization's flagship project is the Galisteo Basin Preserve (www.galisteobasinpreserve.com), which will conserve and restore 12,000 acres of publicly accessible open space -- offering more than 30 miles of riding and hiking trails -- as well as promote a new model of environmentally responsible mixed-use, mixed-income community development.

I served on the board of the San Juan County Economic Development Council (SJ EDC), which is the economic development nonprofit corporation designated by the county to serve as its lead agency for economic development.San Juan County is located in the northwest corner of Washington State and consists of 176 named islands and reefs. The largest islands in the County are San Juan, Orcas, Lopez, and Shaw, all of which are served by the Washington State Ferry System.

I gave 7-1/2 years of service as board member to this national land conservation non-profit.The Trust for Public Land (TPL) is a land conservation organization that conserves land for people to enjoy as parks, community gardens, historic sites, rural lands, and other natural places, ensuring livable communities for generations to come. Since 1972, TPL has worked with willing landowners, community groups, and national, state, and local agencies to complete more than 3,500 land conservation projects in 47 states, protecting more than 2 million acres. Since 1994, TPL has helped states and communities craft and pass over 330 ballot measures, generating almost $25 billion in new conservation-related funding.

Investor

I was in charge of all strategic sales and marketing at this VC-funded startup that built the world's first digitally-connected picture frame. The company was sold to Kodak.

I was one of five founders of this interactive TV startup, where I was responsible for the company's worldwide marketing efforts. I oversaw development of the Wink brand, managed all aspects of product marketing, represented the company to the press, and forged key relationships with strategic partners, including General Instrument, Scientific Atlantaic, Pioneer Electronics, and Time Warner Cable. I was frequently asked to speak at industry conventions and participate on panels as an expert in interactive television. As one of the key messaging strategies, I was responsible for claiming the term "enhanced television" as our domain and promulgated it into the industry vernacular as a way to claim mindshare and reposition competitors. Wink went public on NASDAQ in 2000 and was later purchased by Liberty Media.

At Geoworks I was recruited to help lead the company's fledgling interactive TV efforts. As Vice President in charge of Interactive TV, I worked directly with the CEO to forge key customer relationships, guided the engineering and artistic team in the development of product prototypes, and negotiated key set-top-box deals with the three leading cable equipment manufacturers. These efforts led to a negotiated spin-out of the new product that became Wink, where I was a founding executive.

I was one of the first 30 employees at this innovative software company that developed the GEOS graphical operating system for Commodore 64 computers. I was hired as a technical writer and was then promoted to manage the entire documentation department, where I was responsible for writing and producing 30+ users' manuals for a variety of application software products, including word processors, spreadsheets, publishing systems, and operating systems across Commodore 64, Apple II, and PC platforms. When the company began developing it's PC-GEOS competitor to Windows, I was one of the key application user interface and product configuration designers. With the launch of the PC product, I was named Director of Customer Service where I was responsible for contact with the end customer, including inbound sales and technical support. When the company redirected its energies to provide systems and software into the mobile device and TV markets, the company became Geoworks.

I was the sole author of the owners' manual for the Atari Mega ST line of personal computers that were designed to compete with the Apple Macintosh.

I was Technical Editor and Assitant Editor for the company's flagship computer magazine, START, where I was involved in all aspects of publishing this bi-monthly magazine, from article sourcing to editorial development.

I was the lead programmer on Reptilian for the Atari 400/800 computer systems. I was also co-author of Page Six.