Michelle Trueheart Email & Phone Number

Alexandria, Va

Alexandria, Va

Led seven client-facing digital communications projects for nonprofit clients, including branding campaigns, website audits and builds, message testing, digital marketing campaigns, and awareness-building campaigns.Drafted all client-facing strategic documents, including strategic communications plans, messaging frameworks for key audiences, project management plans, and final presentations.Interviewed key stakeholders and audience members for each project, ensuring that the messages and media would effectively reach and motivate each audience to take the desired action, from learning about their flood risk to improving their personal finances.Oversaw and approved all web and digital content, including Facebook posts and digital ads, web pages, and SEO content, including digital artwork and animated video production.Ran a multi-faceted digital marketing campaign for a national credit counseling nonprofit that reached over 1.5 million service members, veterans, and their families and resulted in 1000 individuals seeking further assistance through the non-profit and an additional $200,000 contract for the firm.Conducted the initial research and laid out Riengold’s strategy for creating a new GIS-based website showing flood risks in five U.S. states on or near the Mississippi River and Great Plains and helping residents learn how to protect themselves from future flooding.Oversaw the creation of a suite of customer information tools, including one-pagers, landing page content, and animated videos, to help young patients and their families understand complex medical procedures.

Alexandria, Va

Oversee the financial health of 23 projects in Reingold’s $3 million nonprofit portfolio, reducing project overages by 50% over 4 years.Analyze nonprofit portfolio’s financial and project control data to identify trends across multiple projects and create solutions to common management challenges. Refine and optimize a tool to help project managers accurately plan for and track project team hours and workloads while keeping them within project budgets.Advise project managers whose projects are in danger or going over-budget on effective management strategies to reduce hours while still attaining high-quality deliverables.Report monthly on projects' financial health and projected overages, if any, and the next steps in controlling those projects.

Manage and oversee the Development Outreach and Communications (DOC) Program in the Bureau of Legislative and Public Affairs, including developing curriculum, supporting outreach and elevation of the DOC program among stakeholders, ensuring responsible contract and financial management, and conducting program evaluations and analysis.

Washington D.C. Metro Area

Craft communications strategies and content for six projects in three main project areas: international undergraduate student leadership programs, international and U.S. teacher leadership programs, and the Community Solutions international professional leadership development program.Measure projects' social media reach, analyze audiences, and create digital media strategies to market programs to potential partners and tell project story to key stakeholders, including: international nonprofit professionals and community leaders, U.S.-based nonprofits and government agencies, international undergraduate and technical college students, US-based community colleges and universities, US teachers, US Department of State officials, among others.Create high quality creative content for projects' social and digital media platforms, including: videos, interactive digital media, success stories on the IREX website, and social media campaigns for program, and national and international events.Create and manage marketing materials products for the education program division, including design, production and distribution of mailers, flyers and information sheets targeting U.S. teachers, U.S. community colleges, U.S. universities, and members of U.S. congress.

Washington D.C. Metro Area

Work on the Community Solutions Program, which provides hands-on professional development for community leaders from over 70 countries across the globe.More information at www.irex.org/project/community-solutionsOversaw program logistics for international participants; assisted in the creation of monitoring and evaluation systems; managed program communications; recruited international applicants to join the project, and formed partnerships with US community-based organizations to the host community leaders.

Rome Area, Italy

Crafted the communications strategy for the Hand-over and Partnership Branch of the World Food Programme, which advocates for renewing partnerships with and developing the capacities of countries' anti-hunger institutions with the goal of handing-over anti-hunger programs and projects to national counterparts.Created communications content for the Branch, including a webpage on the WFP intranet, a presentation and handouts for the partnership meetings with USAID, the Bill and Melinda Gates Foundation, and the European commission, which resulted in $1.5 million in support.

Greater New York City Area

Work directly with local business owners to improve the commercial district by initiating and promoting marketing and promotions and capital improvement projects for the Fordham Road area.

Mozambique

Working in Nampula Province of Mozambique on a USAID funded food security through nutrition and agriculture program.

Cape Verde

Taught 20 hours of English per week at a local high school, coordinating lessons and schedules for the English department, and advising and enhancing English teachers' skills in the school and the county.Coordinated, raised funds for, planned and executed a young women's leadership camp which taught leadership, community development and project management skills to 60 girls from 15-20 years-old from 3 municipalities. Interpreted and reached out to community members for Millennium Challenge Account in Cape Verde and their contractors for the agriculture and water systems development in the municipality of Paul, Santo Antao, Cape Verde. Planned and participated in community education and outreach projects such as world women's day activities and world AIDS day activities, among others.

Washington D.C. Metro Area

Planned and taught private and small group English classes to adult English students at a variety of levels.Managed all translation and interpreting requests, translated and proofread Spanish and Portuguese documents, scheduled classes and enrolled all students for language classes.

Ma, International Political Economy And Development

Ba, English And Spanish For International Service (Sis)

Activities and Societies: Editor of CRUX Literary Magazine, President of the Ballroom Dance Team, Phi Beta Kappa, Spanish Honors.

Education record