Mark Truman Email & Phone Number

London, England, Gb

London, England, Gb

As an advisor to Lerno, I support a forward-thinking startup that’s addressing a critical need in the market: understanding buyer behavior at scale.In an era where data is scattered across platforms and difficult to unify, Lerno allows B2B product and marketing teams to cut through the noise and access a comprehensive view of their customers in seconds rather than days, weeks, or as is often the case, months.As an advisor to Lerno, I support their growth by shaping go-to-market strategies, optimising revenue channels, and providing guidance on funding initiatives.

London, England, Gb

I arrived at EdgePetrol in 2017 as a Chief Revenue Officer with no team, no revenue and with no product-market fit.We were starting from scratch with startup resources but had an ambitious vision to transform the way fuel retailers managed their pricing through real-time volume, margin and profit data.The challenge in front of me was to build the entire revenue function from the ground up, alongside creating a GTM strategy and help steer the company across the UK market and into new territories. Yikes.To gain traction in an industry so wedded to the status quo, I had to wear every hat across sales, marketing, customer success, implementation and support. All whilst crafting a scalable strategy that could evolve as the company grew.As our success brought on additional funding, we grew the team. From my first hire (the amazing and unflappable Sarah Kind), right through to a team of 33 people, we brought on bright and caring individuals that fostered a culture of learning, developing and thought leadership across multiple disciples, building the functions required for success.Our skilled and motivated team delivered three successful GTM strategies, becoming the number one fuel pricing software for UK independents before expansion to Ireland and then the big one; the U.S. market.As the big thinkers and innovators in the market, we saw above SaaS-best-practice GDR/NDR numbers, LTV/CAC ratios and strong ARR and valuation growth.As with any startup it had good times and difficult times, but for the most part, we got through them by trusting in the right people and nurturing the right culture. It was an experience that was as challenging as it’s been rewarding and one that will be hard to beat.

London, England, Gb

London, Gb

When I rejoined GlobalData, the energy division had kicked on significantly, but faced heavy retention issues with existing customers. Net Revenue Retention (NRR) sitting at just 60%.Responsible for both new logo and account management teams, I focused first on restructuring our account management approach, implementing a more customer-centric strategy that blended consultative sales and active relationship management. With a better understanding of our customers and aligning our offerings more closely with their specific problems, I led the team to elevate NRR to a game-changing 109% within two years.On the new logo side, we set about bringing in the right people to grow the team alongside existing A-players and drove a 78% increase in new logo sales for GlobalData’s flagship oil and gas product, along with a year-on-year rise in consulting sales by 80%.

London, Uk, Gb

I was hired by RELX to lead sales for Tschach Solutions, a recent acquisition specialising in carbon and power analytics. This was a critical period for the business as it integrated into ICIS, RELX’s energy data division, and aimed to establish a leading position in the global carbon markets. With founder-led sales transitioning to a structured sales team, my role was to shape this transformation and drive growth from a new foundation.Taking over from the founder’s approach to sales was a challenge of its own, but scaling in an emerging and competitive market added another layer of complexity. My first task was to build a high-performing sales team from scratch, creating processes and goals that could drive sustainable revenue growth. We faced aggressive targets and intense market competition, but by focusing on a consultative sales approach and engaging our energy trader ICP across all available channels, we managed to make carbon and power analytics an integral part of the ICIS offering.We exceeded growth expectations, driving team revenue up by 164% in just a year. Our success laid the groundwork for expansion into the U.S. market, where alongside the marketing team we ran a successful GTM focused on carbon markets in three states.

London, Gb

I joined GlobalData in a sales role within the energy sector. What I didn't realise, is I actually knew absolutely nothing about sales...I was fortunate to have the right leader at the right time, who could see my potential to learn and my willingness to succeed. With the guidance (and extreme patience) of my manager, Sahand Koochaki, I won Salesperson of the Year twice by consistently exceeding targets and hitting 160% of goal.This period not only taught me consultative sales, but gave me an insight as a recipient into what great leadership really looked like.After proving my capabilities as a top performer, I took on the responsibility of leading a team within EMEA. This transition came with hard lessons in leadership, as I had yet to learn how to lead different personalities and build them into one cohesive unit.After a shaky start, the team and I drove significant revenue growth across the power and renewables sectors, solidifying GlobalData’s presence in the EMEA market.This role became a defining step in my career, giving me the platform to make the mistakes that equipped me with the leadership skills that would shape my future roles.

Borehamwood, Hertfordshire, Gb

London, England, Gb

Ba Hons, Business Studies

Education record