[Simon's Cat is part of Banijay UK]Responsible for developing Simon’s Cat’s social media strategy and owning all digital communications across a variety of channels (Facebook, Twitter, Instagram, TikTok etc.) Planning and implementing cross channel campaigns while delivering content to support episode releases, product launches, trends and seasonal events. Launched Simon’s Cat Instagram and TikTok channels. Engaging daily with 20+ M fans, driving community specific… Show more [Simon's Cat is part of Banijay UK]Responsible for developing Simon’s Cat’s social media strategy and owning all digital communications across a variety of channels (Facebook, Twitter, Instagram, TikTok etc.) Planning and implementing cross channel campaigns while delivering content to support episode releases, product launches, trends and seasonal events. Launched Simon’s Cat Instagram and TikTok channels. Engaging daily with 20+ M fans, driving community specific conversations while maintaining a consistent tone of voice. Have grown Simon’s Cat’s global audience by 300% within the last 3 years. Experienced user of analytic tools (platform specific, Google, Crowd Tangle, etc.) to complete in depth weekly / monthly performance reports, measuring content effectiveness & adjusting plans accordingly.Handling multiple relationships with commercial teams, industry professionals, platform partners, ongoing collaborators and external agencies. Liaising with internal brand teams (PR, licensing etc.) to optimize and support marketing campaigns: Apple Arcade’s Story Time mobile game launch, Primark and Lidl clothing lines etc.Working closely with talent (Simon Tofield and animators) to create and deliver bespoke content in a variety of formats (illustrations, memes, video, live drawing sessions, Instagram stories etc.). Led localisation strategies, creative and social media plans for Brazil, China & South Korea. Show less

[Freelance]Managed the British Airways account. Developed content plans across all major social media platforms. Responsible for copywriting, briefing the designer, preparing performance reports and client servicing.

[Freelance]Responsible for the planning and delivery of content (copy and rich media) within deadlines while liaising with the in house creative team, industry influencers (bloggers etc.) and third party contributors. Worked across Dairy Crest, Wilkinson Sword and New Amsterdam Vodka developing and delivering social media campaigns across Facebook, Twitter, Instagram etc. Daily scheduling, community management and copywriting while planning monthly content calendars.

[Freelance]Worked across digital, strategy and PR teams to develop integrated strategies for Matalan & Nicole Farhi. Responsible for copywriting, content planning and tone of voice toolkits for Goodwood Racecourse and NBC Universal.Completed online performance reports while providing social monitoring for a variety of events.Executed the blogger outreach program for Matalan, Amazon Fashion etc.

Managed the KETTLE® Chips account and built a strong relationship with the in house teams. Planned and implemented social media campaigns across multiple platforms (Facebook, Twitter, email, etc.) while scheduling daily content drops – sourced, briefed and curated assets (copy, visuals etc.).Analyzed performance, audience and competitors to inform future actions and achieved client's KPIs. Worked with the Creative Strategist to define brand’s annual digital strategy that I saw to… Show more Managed the KETTLE® Chips account and built a strong relationship with the in house teams. Planned and implemented social media campaigns across multiple platforms (Facebook, Twitter, email, etc.) while scheduling daily content drops – sourced, briefed and curated assets (copy, visuals etc.).Analyzed performance, audience and competitors to inform future actions and achieved client's KPIs. Worked with the Creative Strategist to define brand’s annual digital strategy that I saw to completion. Daily monitoring of all social media channels and community management.Planned, set up and delivered paid social media campaigns to support overall social strategy.Project managed a number of apps / microsites to support new product launches and seasonal campaigns.Led tactical campaigns for Sanctuary Spa, St Tropez, FURLA, Avis, Ovo Energy etc. Show less

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As part of the Budget / Avis European PPC team I managed six markets ensuring best search practice. Created and implemented ad copy while daily optimizing campaigns to achieve client’s DR targets. Built market reports and presented findings on a weekly basis to the client.

Planned and bought media space and negotiated rates to meet clients’ budgets.Delivered campaigns for Qatar Airlines, Dennis publishing, etc. against different KPIs and devices. Used DoubleClick to track performance, identify trends and optimized accordingly.

Developed and delivered the company’s social media plans, managed their social profiles and contributed content (blog posts, tweets, newsletter etc.). Used Google Analytics among other tools to compile performance reports and adjust plans.

Researched and created online auction templates for their use in procurement procedures by the company. Assisted in the running of the auctions and compiled performance reports.