As the Art Director at an Inow Brasil company, my primary responsibility is to create and develop the brand's visual identity, ensuring it reflects innovation, sustainability, and technology. I work directly with the design, marketing, and product teams to develop creative concepts that clearly and attractively communicate the company’s values, from advertising campaigns to product presentations.I lead the development of visual materials across various channels, such as websites, social media, corporate presentations, trade shows, and industry events. I am responsible for creating layouts, selecting colors, typography, and all visual elements that make up the campaigns and products, ensuring that each piece aligns with our vision for the future and our mission to transform mobility.Additionally, I collaborate with the product team to ensure that the aesthetics of the electric vehicles and charging stations are in harmony with the brand identity, creating an integrated visual experience. I also work on communicating launches and technological innovations, developing campaigns that educate the public about the benefits and importance of electric mobility, focusing on sustainability and energy efficiency.Finally, I am responsible for managing the creative timeline, ensuring that all materials are delivered on time and to a high standard while maintaining an innovative approach that aligns with the trends in the mobility market.

As a **Packaging Designer**, my role is to create visual solutions that not only protect the product but also convey the essence of the brand in an attractive and functional way. I work from the initial concept to the finalization, developing layouts, selecting materials, and defining colors, typography, and images that catch the consumer's eye while meeting technical production requirements. I collaborate with marketing, production, and product development teams to ensure that the packaging is both aesthetically pleasing and practical, adhering to market regulations and sustainability standards.As a **Translator**, I focus on accurately transferring texts between languages, ensuring that meaning, tone, and cultural nuances are preserved. Beyond literal translation, I adapt content so that it is clear and relevant to the target audience in the final language. Specializing in areas such as marketing, product manuals, and corporate communication, I also work with international teams, helping build linguistic bridges that facilitate relationships between companies and global consumers.

As an Art Director, my activities involve creating and coordinating visual and creative projects in a strategic and impactful way. I work on developing visual concepts that meet the needs of the client or company, always aiming to convey the message in a clear and attractive manner.I lead a creative team made up of designers, illustrators, photographers, and other professionals, ensuring that everyone follows the established creative vision. I supervise every stage of material development, from advertising campaigns to logo design, packaging, and social media content, making sure the visual identity aligns with the brand.I carefully choose visual elements such as typography, colors, images, and layouts so that the final result is both aesthetically pleasing and effective. I also attend meetings with clients to understand their expectations, present proposals, and explain the creative decisions made by the team.In addition, I closely oversee the production of materials, whether in filming, photo shoots, or the printing of graphic pieces, ensuring that everything is executed according to plan. I stay up to date on design and advertising trends, constantly seeking new inspirations to bring innovative solutions.Finally, I manage deadlines and budgets, making sure projects are delivered on time and within financial constraints, without compromising creative quality.