Manages digital content creation and distribution across multiple channels, including:- SEO- Google Ads- Email- Content marketing- Analytics

• Created and implemented SEO strategy for public-facing blog based around customer needs, leading to a traffic increase of 371% in 2020 and 305% in 2019, compared to 56% increase in 2018 and 25% in 2017 before I joined the team• Created processes to streamline multimedia content production and distribution across digital channels, leading to lowered costs and faster production timelines• Collaborated with content, media, developer, and design teams to educate about SEO to improve search traffic and user experience across public-facing website• Increased online reputation scores on Google, Healthgrades, and other review sites by 5% in 2018, 5% in 2019, and 2% in 2020 for clinics and physicians• Improved conversions by 12% for facility and physician referrals from blog articles

• Created 100+ pages of content that all ranked on Page 1 of Google for their primary keywords within 1 month of launching• Increased organic search traffic by 32% in 3 years for Salt Lake Valley clinic websites by implementing SEO best practices• Redesigned content pages to improve mobile experience, leading to a 22% improvement in mobile conversions in 2 months• Created and implemented Salt Lake Valley Women’s Specialists digital campaign, producing 613 leads for OB/GYN services over 18 months

I consult local businesses on how to generate more revenue through search engine marketing strategies, including SEO, CRO, and content marketing.

• Designed and executed search engine marketing campaigns for 4 clients that produced an additional $75,000 in revenue in 2015, compared to $20,000 increase in 2014• Increased brand awareness for 4 clients 22% through earned media strategy in 2015, compared to 6% the previous year