Red10 Collective is a non-profit business pastime, founded to help make companies, work and people’s lives a little better, this is not a business, it is a passion for better (a hobby!).A believer in combining work ethic with passions, hobbies and positivity; trying to remove the BS from our businesses and lives, we can do better!Hopefully asking the questions, or prompting greater minds to get moving with ideas.Aiming to make connections, develop, share and support things that help people and business.

My responsibilities were to drive creative directiion for integrated campaigns, web development, DM campaigns and integrated lead generation campaigns.

Initially tasked with building a new graphic design and creative services arm of the group provision, I embedded a small and talented team to coordinate with cross-department colleagues on print and digital design projects. Guiding client growth to achieve aggressive growth goals, I fostered robust relationships with high-value multi-national clients to maximise commercial gains. Following contract completion in 2006, I successfully supported the business in a freelance capacity with Little Big Ideas. • Managed studio workflow and allocations to in-house and freelance design teams.• Inspired creative direction to actualise and achieve client requirements.• Led client-focused communications at all stages of the project progress to delivery on time and in budget.• Coordinated internal IT Infrastructure upgrades to deliver a top-level service.• Fostered a positive, creative and enjoyable work environment to get the best from design teams.• High-value clients include: Vodafone, Hitachi, BT, 3M, Adaptec and McAfee.

Specialising in web and print design for a range of creative, marketing and PR companies, I delivered remote and on-site freelance design services. Adding real value and fresh insight into a variety of creative design agencies, I specialised in commercial and marketing projects requiring engaging visuals and high-end graphic solutions for major global clients. CREATIVE DIRECTIONS – 14 MONTHS FREELANCE CONTRACT• Led a series of Point of Sale Graphic design projects and Direct Marketing projects for high-value clients.• Integrated a fresh, innovative take on commercial design solutions; working closely with client teams.• Delivering projects on time and in budget for PC World, Microsoft, Symantec, Hitachi, Compuware and HP.INDOBRIT LIFESTYLE – BI-MONTHLY MAGAZINE (ART DIRECTOR)• Providing Art Direction on magazine visual from graphic design requirements to photo-shoots, layouts and planning.• Collaborated with writers, marketers, artists, production colleagues and commercial teams on magazine concepts.• Delivered design and visuals to strict deadlines to enable production to be achieved by publishing date.PROFILE CREATIVE – IN-STUDIO GRAPHIC DESIGN GO-TO SPECIALIST• Entrusted as the go-to senior designer for a range of in-studio placements.• Led design projects spanning DM campaigns, online campaigns, channel sales campaigns, brochures, events and advertising.• Adapted to a range of studio visions, environments and business directions to actualise client requirements.

As a founding member, I led visual direction and creative strategies from company outset and in collaboration with marketing colleagues; we delivered a range of creative projects to grow the companies influence from its initial 3-member founding start to a 50-strong team in 9 years of operation. CREATIVE DIRECTOR• Managed workstreams, provided project oversight and governance and allocated tasks to graphic teams• Developed key creative strategies for VIP client to enhance the impact of the visual marketing based campaigns• Led all recruitment, development and direction of graphic design teams to achieve business goalsGRAPHIC DESIGN• Achieved several supplier awards from BT on delivered creative projects • Developed brand visuals on print and digital platforms; created corporate literature, brochures and advertising• Designed integrated comms, direct and viral marketing campaigns, exhibitions, websites and multimedia• Delivered projects for BT, BUPA, Kent County Council, Learning & Skills Council, Unichem and EricssonDIGITAL INTEGRATION• Led the integration of digital platforms at the height of the internet revolution in 1994.• Led notable web-based projects including the BT Global and BT Conferencing• Developed Click Locum, UK online locum booking service which was sold to BUPA in 1999• Developed websites and web platform for IFAW, RSPCA and LACS• Managed the embedding of incubator sites for IBM via Ant Factory• Launched Creativeblade; the rebranding and digital platform for the companyBUSINESS MANAGEMENT• Managed the implementation of creative services with overall creative control of all commercial interests• Led client briefings, presentations and creative processes• Project managed multi-faceted projects encompassing all 3rd party integrations and digital developments• Mentored junior team members to add-value to business processes• Fostered an inclusive working environment valuing and respecting all ideas

As founder, our aim was to produce the first fully online digital music magazine within the UK delivering daily music news, album and single reviews, live releases and interviews within the heart of the UK music industry. Once established we expanded into film and book reviewing. Four core members, supported by 6 freelancers, delivered content to a wide readership to critical acclaim.