Experienced E-commerce Professional with a proven track record of success in driving revenue growth and enhancing brand presence across multiple markets. Currently serving at Rafum Group, overseeing Borjan Pakistan, Borjan UAE, and Mocciani brands. Additionally, I hold the role of Project Lead at GinkGo Retail and Microsoft Ax D365, where I lead projects aimed at optimizing retail operations and enhancing customer experiences.In my previous roles, I served as Project Lead at Nayza.pk, Richsmorgous.com, and Bebano.com.pk, where I successfully spearheaded e-commerce projects and drove impactful results. Prior to this, I was the E-commerce Assistant Manager at Rici Melion, where I established and managed the entire e-commerce department from inception. My responsibilities included developing marketing strategies for both domestic and international markets, implementing search engine optimization tactics, managing website operations, logistics, team building, and delivering exceptional customer service.With expertise in website development on WordPress and Shopify, I excel in both backend and frontend operations, including website auditing and optimization. I am adept at crafting effective marketing strategies, leveraging data insights from Google Analytics, and implementing efficient search engine optimization techniques to drive organic traffic and conversions. My proficiency in Shopify and WordPress enables me to create engaging online experiences that resonate with customers and drive business growth.