Marshall Alexander Email & Phone Number

San Francisco, California, Us

Joined Cloudflare to lead the Core SRE team and evolve our approach to platform engineering. This global team was responsible for services such as Kubernetes, Postgres, Clickhouse, Kafka, Ceph, Prometheus, Alertmanager, Grafana, Kibana, ElasticSearch, Kibana, Vault, and more.Was a key engineering leader in revamping Cloudflare's approach to incident management, from how incidents were responded to, what artifacts were created, how the process worked for P0/1 incidents, and incident follow up.Established a software engineering team for our infrastructure organization, automating provisioning and developing systems for managing our fleet and the services they run.Currently leading the team that handles our customer escalations, focused on a improving the connections between escalations, SRE, NET, and product engineering. Also looking at systems for proactively detecting customer issues, especially in regards to issues that only effect a subset of users and whose alerts may have previously flown under the rader.

Revamped the core systems of a successful business to provide scaling and insights into opaque, organically grown systems. Led a virtual team of software engineers, web developers, designers, architects, dev ops, and desktop support technicians.• Resolved long standing issues with core systems (CRM, marketing automation, eCommerce) that limited growth of the business.• Providing insights for strategic decisions by instituting systems for business intelligence, which included redefining the CRM data model, integrating event logging, and developing an enterprise data warehouse on RedShift.• Modernized legacy code, developed applications, and created microservices to provide additional functionality, scalability, data integrity, auditing, and integration with third party APIs.• Stabilized production systems, migrated them to AWS, and optimized performance through the use of CDNs, caching, refactoring, database optimizations, NoSQL services, precompiling, and front end optimizations.• Transformed project and software development process through the introduction of Agile / Scrum.

New York, New York, Us

Modernized a very profitable, but fragile, legacy product while leading a team of software engineers, QA engineers, and product managers spread across India and North America. Served as a hybrid product development and engineering executive.• Reduced load time by an average of 60% and increased site durability to avoid downtime during Black Friday spikes for the first time in the site’s history through implementation of caching layers, offloading non-critical functionality to separate services, and code optimization.• Implemented Scrum, reengineering processes for requirements gathering, sprint planning, dev, and QA. • Represented all technical concerns throughout the sale of our division, including evaluating potential suitors, due diligence, change management, and the integration of both teams and technologies.• Managed multiple infrastructure transitions on the live application, including Oracle to MySQL / MongoDB and private datacenter hosting to Amazon AWS.• Built a domestic team and led the organization through the onshoring process.• Managed the development of mobile applications for Android and iOS.

Led a professional eSports team in the world’s largest eSports league (League of Legends Championship Series). Managed sponsorships, built a support structure for the team, directed players and support staff, and introduced merchandising while monetizing game streaming and advocating for more ethical behavior in multiplayer games.

Emeryville, Ca, Us

Took over engineering for a very profitable business within Exponential and prepared it to be divested.This included active involvement in the process of the sale (the GM and myself handled nearly all aspects) and the role continued with the acquiring company, Ziff Davis.

San Francisco, Ca, Us

Co-developed the company vision by evaluating the market, establishing product direction, and managing development resources. • Managed all aspects of engineering and infrastructure, from conception to public release.• Implemented A/B testing, monitoring, and reporting to refine products and understand user interactions across browsers and user profiles.• Researched and managed the use of external services for a range of needs from cloud infrastructure to distributed task management to gamification.• Evolved product offering as needed to adjust to changes in eCommerce, affiliate marketing, SEO, and browser extension development.

San Francisco, Ca, Us

Replaced the founding CTO as leader of the engineering team at a startup vertical media network.• Brought the company into profitability by increasing page views and working with Sales to create new offerings.• Actively participated in defining and developing a broad product portfolio, including: - Facebook applications which raised over $270,000 for animal shelters- Content management systems implementing SEO best practices and social elements on a modern Rails technology stack- Streaming video players, widgets, and a widget provisioning system

San Jose, Ca, Us

Joined Cisco as senior intranet developer and continually earned greater and greater responsibility to become the technical leader of the organization.• Developed a vision and strategy for applying trending technologies to encourage self-organization and transform the way employees communicate and work together within teams, across organizations, and with partners. • Led enterprise projects for 60,000+ worldwide employees from business requirements through design and implementation. Projects included: user experience standards, top level intranet sites, content management systems, development frameworks, enterprise search (including a pre-release implementation of Google’s Enterprise Search Appliance), and Cisco Directory (finding people, groups, and expertise).• Portrayed intranet strategy in customer presentations and executive briefings.• Participated on the patent committee for collaboration technologies to evaluate potential new inventions.• Provided leadership through times of shifting priorities and sparse resources.

Milpitas, Ca, Us

Joined SGI as an intern systems administrator and web developer and became lead developer on the intranet development team, responsible for core intranet sites and services (including the search engine). Ancillary duties included teaching internal technical training classes and mentoring webmasters, systems administrators, and engineers.