Leading operations and experience for all business verticals, managing a team of 60+ to support scale-up during hypergrowth phase. Key responsibilities include weekly business reviews with category GMs, liaison with central product and ops excellence teams and ensuring smooth operations across categories in Kenya.

Developed and implemented commercial and operational strategies to accelerate the growth and revenue by acquiring new customers, exploring new supply partners, managing government and existing client relationships. Collaborate and coordinate with cross-functional teams (supply, marketing, sales, customer service, product, engineering, operations etc.). Grew topline by 8X with a strong focus on positive unit economics.

Responsible for Retail channel - Lahore Increased monthly business by 30%Successful changeover of RB Pakistan's biggest distributor Ensuring a self-sustainable ROI model for the DB

Lead marketing initiatives for the brandGrew Dettol's market share by 200 basis pointsLaunched consumer promotions to counter competition Successfully reached out to 2.2 million students through Dettol School Program

Rotations in Commercial Finance, Supply Chain, Healthcare Marketing and Manufacturing

- Assisted 50 undergraduate students in developing fundamentals of integrated marketing communications- Helped instructor in grading coursework- Conducted weekly tutorials for students

Project: Operations Research of Supply Chain Model used by sales team for Engro Foods Ice cream division- Conducted and documented functional and non-functional requirements of projects- Performed business research and analysis to support project requirements- Worked on scheduling of delivery routes with territory sales managers for Karachi & Sukkur markets- Optimization of cold storage facility at Karachi Port - Categorization of retailers/wholesalers as high potential, low potential, break-even- Built model for sales forecasting in quantity and value, using time-series based method with exponential smoothing for next 12 months- Prepared schedule for weekly delivery from production plant in Sahiwal based on sales forecast- Analysed impact of merging low-demand distribution routes on distribution quality, per mileage delivery costs and delivery times- Analysed impact of weekly distribution strategies rather than bi-weekly deliveries on costs & quality- Explored efficient alternate distributors for Karachi & Sukkur marketsRecommendations to Regional Sales Manager included less frequent deliveries to low-demand routes, merging multiple route demands to save distribution costs, discontinue delivery off-route retailers that provided minimal contribution to sales figures and dividing Karachi market into twelve delivery routes for optimal supply chain function.

Worked closely with Manager HR - Compensation & Benefits and with Assistant Manager HR - Training & Development on several ongoing projects listed below.- Drafted the HR Policy Manual for Sindh Engro Coal Mining Company- Conducted Management Trainee and Graduate Trainee Engineers’ recruitment and induction drive- Conducted tests and interviews of internship applicants for Summer Internship Batch 2- Visited Thar to witness box mining on site- Prepared legal contracts for training of company staff by Descon Limited- Worked on Annual Increment 2016 preparing an electronic dashboard to assist in annual bonus calculations of all employees

Intern in Planning & Development department, Sindh Secretariat; through USAID and Center of Governance and Public Management (CGPM) program at LUMS. - Worked with Chief Economist and Chief Foreign Aid on multiple public sector projects (Lining of Rohri Canal, Completion of NH5, Indus Drainage Basin Project)- Received several European Union Delegations along with the Chief Foreign Aid- Received the UN Commission on diplomatic mission to Pakistan- Present during negotiations with the USAID and UKAID on project selection and financing- Attended Sindh Assembly Budget 2015 sessions and assisted Secretary Planning in identify budget allocation improvementsOther responsibilities included preparing presentations, presenting to the foreign delegates as well as making minutes of the meeting. In addition, I also attended various workshops on Climate Change, Sustainability, Health and Hygiene, Social Security and received certificates upon successful completion.

Conducted the Workers' Profit Participation Fund (WPPF) audit for pharmaceutical company, Merck Sharp & Dohme Pakistan Ltd. Also worked with an audit team on internal annual audit for Cherat Packaging Ltd and stock count.

- Maintained the general ledger and verified the supply orders, verified quantities and ensured the payments to external vendors- Vice President of Summer Internees’ CSR Project; planned and executed renovation of a Government School in Neelum Colony, held a "Healthy at Schools" campaign and donated a computer lab and library for underprivileged children- Planned and managed PKR 0.5 million budget for the execution of the Summer Internees’ CSR Project.- Presented final internship report to the company’s Managing Committee

- Participated in conducting market research prior to launch of new medicines- Assessed the projected demand in introductory phase and proposed methods for promotional campaign- Studied the marketing channels adopted by the company and gave recommendations for maximum viewership of the potential target market