Software Commercial role in digital technology domain has provided an opportunity to work with diverse teams across the globe and develop creative solutions. In this role, I developed and executed commercial strategies aimed at achieving market leadership in IIoT space by helping clients in the energy intensive industries such as Power Generation, Oil&Gas, Aviation and Mining to address some of the toughest challenges such as, reducing emissions, improving reliability, reducing unplanned downtime, reducing costs, increasing plant productivity, enabling more renewable energy on the grid and responding to the demand by operating safely.- Built strong pipeline by implementing complex business development strategy resulting in pipeline to operating plan ratio >2. This strengthened pipeline consistently translated into orders.- Implemented enhancements to the selling processes and tools through the application of Lean methodology, yielding a reduction in proposal cycle times, improved contribution margins, and a decrease in risk profile due to proactive risk mitigation prior to proposal submission to customers.- Supported variety of proposals and bids (PQQ, RFP, RFI, unsolicited) development in line with company’s policies and best practices of Association of Proposal Management Professionals (APMP).- Conducted deal review and deal strategy review to screen opportunities for effective utilization of bidding team resources and increase in win rate.- Implemented a bid execution plan that led to drive proposals management to support business targets and year over year top line growth between 3 to 5%.- Competitive pricing strategy development for various commercial models for software products and services based on market segments and value delivered in each of the segments.- Negotiated the contracts and minimized high risk deviations in negotiation in line with risk mitigation strategy and help reduce contribution margin erosion (upto 5 points).

Supported in establishing software businesses within industrial companies as commercial operations manager. My expertise in developing innovative techno-commercial models and go-to-market strategies, resulted in enterprise-scale wins with major industrial customers such as Saudi Aramco, Kuwait Integrated Petroleum Industries Company, and QatarEnergy.-Established a Software Commercial Operation function, enabling the commercialization of software products and services within a span of two years, leading to revenue generation.- Collaborated with Product, Engineering, and Delivery teams to devise a software commercial strategy for fit-for-purpose digital transformation software solutions for key accounts such as Saudi Aramco and Sonatrach.- Developed an enterprise offering for GE Digital's Asset Performance Management applications as part of Baker Hughes suite of products/solutions. Focused on providing industry-relevant use cases tailored to customer-specific pain points.- Contributed to the adoption of a value-based pricing approach for Software as a Service (SaaS) offerings, moving away from cost-plus or static pricing models, resulting in the growth of software solution deals.- Led the business integration of Baker Hughes Digital business for Asset Performance Management products and services with General Electric's Digital business unit, ensuring continuity, sustainment, and year-over-year growth post-integration. Managed the transition of 500+ contracts, activated new legal entity formations, and set up suppliers within a strict six-month timeframe.- Provided comprehensive training to the commercial team on sales tools utilization, resulting in data quality and accuracy levels exceeding 80%, and improved forecasting.- Experienced in the strategy and execution of business models such as Software as a Service (SaaS) and Hybrid, adapting to the evolving landscape of the software industry.

Proven track record of steering Application Engineer team, specializing in the design and proposal of cutting-edge Turbo-machinery products across the MENAT region. As a strategic leader, I have:- Successfully led a Sales Application Engineering team specializing in compression products, including centrifugal and reciprocating compressors with gas turbine and electric drives. Pivotal in securing orders through competitive technological solutions and cultivating long-term customer relationships.- Played a key role in influencing design specifications through early engagement in FEED studies with International & National Oil Companies (IOCs & NOCs) and consulting firms. Positioned products effectively and contributed to the successful adoption of innovative technologies.- Improved the introduction of new products to the market through customer seminars, exhibitions, conferences, and forums. - Led the adoption of energy-efficient solutions, recommending gas compression trains with variable-speed electric drives for cleaner energy sources and emissions reduction.- Shaped a feasibility study with SNC Lavalin for a CO2 compression train in CCUS application. Conducted extensive simulations and engineering reviews, adapting existing solutions to meet project requirements.- Guided negotiations of intricate commercial contracts, ensuring low-risk profiles for long-term agreements. Took ownership of the technical negotiation phase of projects with EPCs and clients, facilitating a clean hand-off to the project team for flawless delivery.- Recruited and nurtured a high-performing Application Engineer team, overseeing proposals, costing, and applications engineering for driven equipment in MENAT region. Fostered a culture of excellence, autonomy, and innovation.

As Application Engineer in General Electric's Oil & Gas Division, I played a pivotal role in the New Units business, focusing on designing the most competitive solutions for Turbo-machinery products across the region by utilizing a strategic approach to problem-solving, a keen understanding of both technical and commercial aspects and effective negotiation skills. Leveraged cross-functional collaboration to drive conceptual and early-stage engineering studies resulted in successful delivery of competitive and profitable solutions in the Turbo-machinery domain.My responsibilities included:- Prepared and submitted firm bids and contract documentation, leading negotiations with Engineering Procurement Construction (EPC) and Owners to achieve financial close.- Coordinated with internal functions such as requisition engineering, manufacturing, quality, EHS, sourcing, service, legal, and finance to develop winning strategies for profitable and executable orders.- Provided technical, commercial and execution related inputs to internal Risk Management processes for all transactions, ensuring comprehensive risk identification and mitigation.- Managed the handover to the delivery team post-order processing, taking ownership of the technical negotiation phase with EPCs and end users.- Attained expertise in turbomachinery products and applications engineering through rigorous in-house certifications at GE, covering gas turbines, centrifugal compressors, and auxiliary systems.

Established Machinery Diagnostics Services business for Bently Nevada in assigned territory and building strong customer relations with HUBCO, KAPCO, BHP, WAPDA, PPL, LOTTE, ENI & British Petroleum sites, later extending service based to System and Installation services role covering west Europe and east Asia region. Acting as trusted advisor to the customers in the region, helped repeatable service opportunities and driving equipment business development resulting in revenue growth. Attained certifications for Machinery Diagnostics and Systems1 installation services.Significant services project included:- Machinery Diagnostic Services leading to improved reliability and reduction in downtime of critical assets including GE Frame 9E gas turbine at Powertek at Melaka Malaysia, G2 steam generators at Kapar Energy Venture at Port Kelang Malaysia, GE Frame 9FA gas turbine rotor issue at Electrabel EDF Suez Groningen Netherlands, Centrifugal compressor at MTBE Petronas Malaysia, GE Frame 5 gearbox issue at MLNG DUA Bintulu Malaysia, GE Frame 9E GT at Uch Power Station Pakistan, PGT25+ driven centrifugal compressors at Insalah Gas Algeria, LM6000 Gearbox issues at HCPC Quetta Pakistan and trim balancing of GE Frame 9E gas turbine generator at KAPCO Pakistan.- Installation, commissioning and testing of Turbine Supervisory Instrumentation at 04 ANSALDO steam turbine units – Hub Power Station (IPGDL) Pakistan. Other significant Installation & commission services for condition monitoring systems included Adhi gas field PPL, Dynapac, Fatima Fertilizers, ICI, OMV Sawan gas field and Pakarab Fertilizers.

Succesfully implemented effective strategies for end-to-end management of rotating assets within a large Petrochemicals complex (ex-Exxon Mobil facility), comprising of ammonia production, urea synthesis and utilities including captive power generation.- Played a pivotal role in the design, engineering, and construction of the largest single-train ammonia-urea complex, serving as the end-user subject matter expert on rotating assets.- Implemented a comprehensive process for root cause analysis of machinery failures, utilizing RCA techniques such as Apollo Cause & Effect Chart and Ishikawa Fish-bone. Developed "Reliability Engineering" procedures in alignment with DuPont guidelines to enhance overall reliability.- Initiated asset performance management practices by creating a maintenance strategy that utilized root cause analysis and other data inputs as a continuous feedback loop, significantly improving the reliability of critical turbomachinery assets, including those supporting process air, syn gas, ammonia, and refrigeration services.- Conducted reliability studies on high thrust issues of syn gas & air compressor trains in collaboration with OEMs such as Dresser Rand, Bently Nevada & Romadyn.- Successfully commissioned CSI – 2130 with Emerson AMS Suite for machinery condition monitoring, overseeing 500+ rotating equipment at the site.- Developed and implemented systems and procedures for Machinery Maintenance in adherence to DuPont's Process Safety & Risk Management System.- Demonstrated effective vendor and OEM management, collaborating with industry leaders such as Dresser Rand, General Electric, Siemens, SOLAR, Elliot, and Cooper Energy Services. Planned critical rotating assets modifications and upgrades to maintain and improve overall reliability.

Maintenance Supervisor with a proven track record in overseeing the planning, scheduling, and execution of critical rotating equipment installation and commissioning during turnarounds and forced outages. Recognized for implementing effective strategies, including inspection plans, predictive maintenance, condition-based maintenance, and preventive maintenance, resulting in enhanced equipment availability, reliability, and service factor. Proven ability to drive operational excellence through strategic planning, effective troubleshooting, and implementation of proactive maintenance measures.Key Achievements:- Successfully planned and executed overhauls, troubleshooting, and maintenance activities for gas turbines, steam turbines, centrifugal compressors, and reciprocating compressors, contributing to the sustained achievement of urea production targets of 1335 metric tons per year.- Implemented asset performance management and condition monitoring programs for critical rotating assets, utilizing predictive diagnostic tools such as Bently Nevada System1, ADRE, CSI Vibration Analyzers, and lubrication management and analysis.- Led the major overhaul of an 18 MW Nuovo Pignone steam turbine, including in-situ high-pressure steam piping modification, resulting in significant time savings and reduced production downtime.- Resolved chronic issues of premature failure of valves and piston/rider rings through material modification suggestions, leading to reduced maintenance costs and improved asset availability.- Developed and implemented on-site procedures and mockups for inspection, overhauling, and troubleshooting of dry gas seals in corrosive and hazardous applications, resulting in extended useful life, optimized spares, and cost reduction.- Successfully rectified a chronic vibration issue in the boiler feed water pump turbine driver by conducting piping stress analysis and collaboration with Snamprogetti, enhancing the reliability of the critical asset.

Responsible for supervising construction of Polyester Fiber Plant including inspections, materials and inventory management and commissioning procedures development.