Communication: Completed a competitive written application and interview process to beselected from over 4500 applicants for intensive 3-month Fellowship funded by StanfordUniversitySkills development: Investing 150 hours in order to develop business skills (e.g., communication,leadership, problem solving, teamwork, etc.) that will help me make a deeper impact on the job.

- Responsible for planning storylines, content outlines, and content visuals and graphics.- Search engine optimization (SEO) involves adapting material to reflect optimal alignment with algorithms to enhance traffic and search engine ranks.Plan for incorporating video and infographics into the different digital channels as well as the distribution of these materials.- Utilizing analytics to examine the whole customer journey across numerous web channels, customer touchpoints, and social media platforms.- Optimizing user funnels and customer conversion points that are particular to each instrument- Exploring new technology and digital marketing trends is something I like doing.- Managing PPC ads and calculating the return on investment (ROI) from conversions received- Managing all social media profiles and ensuring that information is consistent across all platforms is my responsibility.- Responsible for copywriting and ensuring that all material is optimized for search engines.- Responsible for scheduling postings across all social media channels, including Facebook and Twitter.- Examine new content development tactics tailored to specific target audiences before releasing any new material.