Anna Muccio Email & Phone Number

New York, Ny, Us

Los Angeles, California, Us

Oversee the strategic content marketing roadmap for a start up e-commerce company focused on medical education. Developed and scaled a pipeline to drive a continuous stream of high quality content to align with business objectives to increase revenue. Reporting into Chief Content Officer, manage operations team and internal team members to ensure that project requirements, scope and deliverables are understood and that deadlines are met on time and with consistency and accuracy. Oversight of video content studio (editorial, design, production) owning all aspects of content production including budgets, resource management and recruiting external production companies to support workload.Led editorial and vision strategy for revamp of owned YouTube channel. Developed editorial calendar to highlight current lessons and compelling original content on YouTube channel and shorts. Utilized SEO and data to maximize reach and engagement. In 6 month period grew channel to highest organic driver of NDV to website.Created strategy and led relaunch of TikTok to drive awareness of the company and product offerings. Content created entirely in house and delivered on a daily basis for posting. In the first four weeks of launch followers grew from 80 to 4000+ in 8 weeks, engagement increased 60%, video views increased 400%. Launch of program led to record breaking free trial registrations and direct revenue gains of almost 10% since launch. Partner with management, creative, finance, marketing and sales teams to ensure alignment across all channels and programs.Advise leadership on all content production-related matters with creative and budgetary solutions for improving quality, cost efficiencies and capacity. Reduced contractor spend by over 15% in first year without a reduction in content pipeline deliverables.Developed and oversee brand strategy with development of content marketing calendar to support social channels, blogs and other initiatives.

New York, Ny, Us

Oversee and manage the global video department for Asset and Wealth Management’s in-house marketing creative services division. Built new team from the ground up, hiring producers, associate producers, production managers and editors.Partnered with leadership to deliver new brand guidelines, led the development of all brand videos as part of the global launch.Delivered over 2000 videos in 2020 ranging from social to long form content globally. Led video for over 25 global events for the firm in 2020 including sizzle videos, event recaps and remote capture. Created and executed several podcast series for key thought leaders in AWM.Oversee flow of video operations (client relationship management, program management, production, distribution, performance optimization) across the AWM Video content studio, including budget management and resource allocation.Served as senior client-facing contact for large-scale video campaigns, ensuring all deliverables are on brand, on track, and within scope.Managed partnerships with independent creative contributors and vendors (production companies, videographers, illustrators, directors, etc.).Built out new processes and brand guidelines for video to ensure brand consistency, company-wide and globally.Collaborated with cross-functional regional departments and global counterparts to identify areas for strategic growth and improvement that will ensure market success across the areas of production, optimization, and distribution.Transitioned edit process from on site Avid editing to fully remote Premiere production, realizing a cost savings of over $500,000 per year with increased productivity and enhanced quality.

New York, Ny, Us

Responsible for all aspects of planning, pre-production, production, post production and delivery of video content for OnBrand, the in-house agency for American Express. As Global Head of Production for Global Advertising and Brand Management, partnered with producers and internal clients at all stages of the production process for internal and external communications. Developed brand, marketing and social videos for b2b, b2c and enterprise teams across divisions in the US, Europe and Asia.Recruited as part of the initial team to build and scale OnBrand as a new in house agency to business units across American Express, increasing capabilities and client roster. Oversight of project management, account team and operations to build out staffing to map to business objectives for the team.Acted as Senior Account Executive, led a team of account managers, editors, producers and designers in delivering quality marketing/communications and other creative materials on time and on budget. This includes website UX/UI, digital content, social, event and print. Spearheaded and built out video capabilities (animation and live action) of in house creative agency providing creative services to U.S. and International American Express teams. Senior Account and Project Management lead on all video projects. Senior Account Management of other projects for agency - website development, digital banners, emails, print materials and other communication collateral.Develop proposals, pricing and timelines for each project and ensure strategic alignment with client needs.Hire and manage production companies, DP, producers and other production professionals whose skills match the commissioned project. Produce and shoot C level leadership at American Express.Identify key issues facing the OnBrand team and recommend approaches and solutions.

Us

Oversee video strategy and production for online channel development, digital , social media, brand and marketing.Source, hire and manage multiple production vendors to create video content appropriate for WebMD audience. Manage entire video process (timeline, budget, creative leadership) with vendor and partner with appropriate teams across the company to ensure compliance.Creative Director and producer of print ads for WebMD the Magazine to promote site products. Write creative brief, work with internal and external designers on developing ad and manage approval process for creative. Responsible for creating ad banner units for internal site placement. Creative oversight for emails - write copy, oversee design and manage execution.Develop, roll out and manage internal policies to ensure compliance with brand values. Manage all requests for inclusion of brand in TV shows, films, web series, etc.Assist in marketing strategy for all WebMD mobile apps. Manage execution of plans and provide creative oversight of all promotions, videos and ads. Evolve social media strategy execution and status, including creation and development of YouTube page.Strategic leader on various products for the website. Work with designers and developers to during entire product lifestyle and then develop marketing plans to promote through social media and other channels. Write copy for house ads and promotional models for products.

New York, Ny, Us

Managed the production of all TV commercials and digital content for consumer card as part of Global Advertising and Brand Management team at American Express. Supervised multiple external agencies and production companies in the development of creative advertising/branded content (Broadcast, video, print, digital, OOH) and partner with media planning on execution. Reviewed all production and editorial estimates, negotiate rates and manage production companies with union and non-union crews.Created and supervised the process for production in US and International. Developed a celebrity talent process and contract system. Effectively negotiated terms for celebrities such as Ellen DeGeneres, Tina Fey, Martin Scorsese. Communicated with agencies, handled contract process and ensured spots comply with contract specifications. Managed amenities to ensure they remain within budget guidelines.Developed, implemented and maintained a multi-million dollar annual production budget, ensuring effective and economical allocation of resources. Reduced costs by 18% in 2008, 25% in 2009 by implementing new procedures.Created process for production of online video segments to highlight the breadth of offers for the American Express brand. Increased speed to market while lowering production costs by 20%.Developed innovative techniques to reduce costs and maintain creative integrity, delivering on the premium value of the brand. Directly developed relationships with various production companies to expand efficiencies and creative options.Investigated and recommended new technology and breakthrough creative platforms. Developing partnerships to reduce production costs while maintaining high creative product.

Responsible for all television and radio commercial production for Six Flags corporate and twenty local parks.Created and instituted workflow for script approval, production of spots and final sign-off for completed commercials. Served as liaison with advertising agency and outside production companies. Managed production workflow, oversee budgets and enforce deadlines.Wrote copy for radio and television commercials. Initiated production process for tape duplications and approvals of media materials.Developed timelines, budgets and workplans for all projects. Supervised field and studio shoots with outside production companies. Recruited and hired freelance staff as needed for production.Supervised account receivables and budgeting, review and sign off on payments and billing, and confer with corporate finance.

New York, Ny, Us

Recruited as part of original studio team to launch operations and production management of 1515 Times Square MTV Studio and launch of TRL. Managed production activities for all programs by MTV production department. Directed field and studio shoots with outside production companies to ensure essential personnel on staff. Communicated with production companies to ensure proper deliverables and deadlines met. Managed studio crew for facility.Managed obtaining clips, photos, music from various sources such as archival houses, studios, music labels and tape libraries along with obtaining the proper clearances associated with such elements. Formed new business alliances, including contract negotiation and renewals, development and execution of department training plans, and rollout of new systems and programs to employees.Analyzed existing business and identified new opportunities through research to understand the competitive landscape and ensure that MTV Production was utilizing current technology. Responsible for implementing all new technology for department.Managed transition of entire production department from Avid editing to Final Cut Pro systems. Developed budget, implementation schedule and training for 300+ employees.Created and tracked budgets, contracts and invoices for MTV Production Department. Developed and implemented department video equipment pool .Evaluated and improved budgeting and trafficking processes on an ongoing basis. Identified and implemented improvements to workflow and production pathways. Created and maintained project plans on both an individual and multiple-project basis.Recruited and hired freelancers, referred potential hires to senior management and created database for tracking submissions.

New York, Ny, Us

Facilitated all personnel requirements for department in New York and Los Angeles – Set up phones, computers, A/V, office supplies, furniture and storage needs.Point Person for building facilities, Planning & Design, IS & T and security.Tracked freelance personnel and projects for MTV Production.Scheduled rooms for MTV Studio.

Oversee all tv production, print and online copy for Time of Diagnosis series. - a library of 30 medical patient education videos.Won Golden Eagle for Time of Diagnosis - Depression video.