Mudassar Abdullah Email & Phone Number

Karachi, Pk

Karachi Division, Sindh, Pakistan

- Owning and managing content strategy and calendar for seven clients.- Strategizing, managing writing, and editing content for all local and international digital content channels including corporate and investor websites, newsletters, case studies, emails, blogs, social media, paid search/display ads, PR, bylines, research reports, and sales support.- Leading a team of designers and animators to develop eye-catching visuals for digital and print - Maintaining global social/digital… Show more - Owning and managing content strategy and calendar for seven clients.- Strategizing, managing writing, and editing content for all local and international digital content channels including corporate and investor websites, newsletters, case studies, emails, blogs, social media, paid search/display ads, PR, bylines, research reports, and sales support.- Leading a team of designers and animators to develop eye-catching visuals for digital and print - Maintaining global social/digital strategy and support for events and product launches – from theming to execution - Managing company’s global and executive social media channels – developing and posting relevant content and responding to timely industry news and events- Defining and leading cross-channel content distribution and associated analytics/KPI measurement- Reporting and analyzing materials and campaign metrics across distribution channels- Performing competitive research and analysis- Leading client pitches including content development, content strategy, and delivery. Show less

Karāchi, Sindh, Pakistan

- Responsible for executing all marketing initiatives, including digital marketing, ATL, BTL, PR, launch events, and partnerships.- Managed in-house designers, content writers, and creators to create content for the company's website, social media & blog.- Developed content strategies through data-driven insights by conducting A/B testing on copy, design, posting time, caption, and language.- Led the marketing campaign for the Interior Sindh pilot program, which included the design,… Show more - Responsible for executing all marketing initiatives, including digital marketing, ATL, BTL, PR, launch events, and partnerships.- Managed in-house designers, content writers, and creators to create content for the company's website, social media & blog.- Developed content strategies through data-driven insights by conducting A/B testing on copy, design, posting time, caption, and language.- Led the marketing campaign for the Interior Sindh pilot program, which included the design, copy, & content in native Sindhi language across social media, radio, and print advertising. The campaign generated over 500 bookings across three cities, exceeding original capacity by 25%.- Developed content strategies for the CarFirst blog which led to a 30% increase in readership over a six-month period- Grew the Facebook page's organic reach by 35% in 12 months through the increased use of video content- Strategized and led CarFirst's Brand Ambassador 360-degree marketing campiagn which involved the production of 8 DVCs.- Collaborated with PR manager to develop organic and paid content with micro-influencers, influencers & celebrities.- Established and executed standardized operating procedures (SOPs) for CarFirst's redesigned stores across more than 45 retail locations, enhancing the overall customer experience.- Transitioned the marketing department from agency-based to a fully capable in-house production for all content, cutting down annual marketing budget by 10%. Show less

Brisbane, Queensland, Australia

- Orchestrated the daily operations of the restaurant in alignment with company policies and procedures, overseeing employees to optimize sales, operational efficiency, and profitability.- Managed shift responsibilities, organizing workforce schedules to ensure timely handling and delivery of orders.- Demonstrated a comprehensive understanding of store merchandise, actively engaging in procurement planning and budgeting to facilitate effective business management and enhance… Show more - Orchestrated the daily operations of the restaurant in alignment with company policies and procedures, overseeing employees to optimize sales, operational efficiency, and profitability.- Managed shift responsibilities, organizing workforce schedules to ensure timely handling and delivery of orders.- Demonstrated a comprehensive understanding of store merchandise, actively engaging in procurement planning and budgeting to facilitate effective business management and enhance profitability.- Implemented an effective inventory management system, maintaining accurate records through regular stocktaking, and employing a 'just in time' supply chain strategy for ordering new stock.- Played a pivotal role in onboarding and training new team members through the buddy/mentor system, providing support throughout their training and employment journey.- Led the store to achieve two Top 10 positions within a 12-month period.- Quickly adapted to and consistently adhered to company policies, upholding the highest performance standards in areas such as food handling, occupational health and safety (OH&S), and Quality Service and Cleanliness (QSC) standards. Show less

Brisbane, Australia

As treasurer of the Pakistani Students Association at my University, I am responsible for keeping a record of all inflows and outflows of funds, drafting and finalizing budgets, liaising with other executive members, and finding sponsors and business partners.

Represented charitable organisations such as Victor Chang Cardiac Research Institute and Stroke Foundation across public spaces in Brisbane.

Brisbane, Australia

A hands on program including classes, training, networking and on site conference attendance and management, which will strengthen participants understanding in the areas of marketing, event management and entrepreneurship.