Muddassir S. Email & Phone Number

Islamabad, Pk

Islāmābād, Pakistan

Islāmābād, Pakistan

Lahore, Pakistan

Multi Unit Owner (MUO) SubwayBusiness Growth and Development (retail industry)Chairman Marketing Board / Subway Central PakistanLooking for new business opportunities in retail industry

Lahore

To improve Engro product portfolio through research and developmentWork towards development of new business from conception to launchStabilise and expand engro seeds business to new cropsLaunch of Agrochemical business in 2016Initiate farmer connect CSR project in Punjab targeting 500,000 farmers in 5 years through technical services and ICT toolsComplete study of agribusiness inputs including Pesticides, Seeds, Farm Advisory Services etcTraining and development of the team to meet technical challenges in the field.

Lahore

Karachi

Multan

Responsible for achieving Zonal Profit, Sales, warehousing, Health Safety & Environment (HSE) and Brand Development objectivesTo ensure proper placement of Urea Expansion volume in central PunjabTo manage warehousing space by acquiring strategic hub locations within the zoneOrganizes, Coordinates and supervises the functions of Sales, Logistics, Warehousing, Merchandising, and Market Development & Extension Services in the Zone Provide leadership to the team of over 80 individuals to deliver marketing and sales objectives for the zone, working in a fertilizer industry of over Million Tons

Monitoring the functional and technical design and implementation to ensure that it is done in accordance with the target business benefitsProject management of project plan, scope, costs, schedule and quality of deliverables (including sign-offs from process owners)Lead and mentor as required all project team members on ERP implementationDefine and ensure project resource requirements are staffed to appropriate levelsManaging and document project issues and risk mitigation through resolutionCommunicating project status to the steering team, the project team, and the change management teamMonitoring of benefits realization post project implementationManage project resource participation and effective contributionIndependently manage multiple activities at different locations and organize work to meet deadlines

Key member of Urea Expansion study team for post expansion scenario 2010: •Developed agronomic long term projections based on crop economics and international grain prices. •Urea industry forecasts developed for next 05 years with the help of mathematical models (regression and time series analysis) and historical analysis. •Formulated placement plan for ENGRO Urea for next 05 years based on market share analysis. •Designed Marketing organization structure post 2010 with the involvement of HR and consultant. •New sales territories configured with increased manning to support additional volume.Case study submitted for AJMC (Asian Journal for Management Cases) on Leading and Managing Change, Organizational Design and Organizational Restructuring on Engro Chemical Pakistan Limited.Responsible for annual planning basis exercise for developing corporate plans.Responsible for developing yearly Fixed and variable expense budgets for marketing division.Validated demand forecasting model for Urea industry by using causal and time series models.

Responsible for Regional profitability of all products by effectively managing NSRs and fixed / variable costs with Sales / Distribution and Technical Services functions. Responsible for the sales / market development / warehousing of all Engro products in upper Sindh and Balochistan. Provide leadership to the team of over 50 individuals to deliver marketing and sales objectives for the region. Working in a fertilizer industry of over 600,000MTs . Responsible and held accountable for the region’s Health, Safety and Environment (HSE) performance. Measure safety performance of officers / reports, based on their safety goals and action plans.To ensure 50+ market share in Urea industry of 500KT by effectively managing a distribution network of 300 +distributors. To manage warehousing space within the region by closely looking at the Demand / Supply of Engro Products.

{ Turn around the business from - 6Mn loss to an after tax profit of 80Mn Rs in 2004. This was done by effectively monitoring of Contribution Margins and price volume relationship. { Successfully relaunch NPK to Zarkhez in 2004, this was a shift from functional based product to emotional benefits. The launch was successfully made through TVCs, internal / external launch functions, POS display and outdoor. The total spent on the transition campaign was Rs 8 Mn. { Developed new thematic campaign of “ HAR SUBAH ROSHAN HAR SAAL KHUSHAAL” with lowe and Rauf with 60% ATL and 40% BTL spent. { Increased Zarkhez TOM awareness from 1% to 3% by effective brand communication with advertising spend of Rs 30 Mn in 2004/2005. { Responsible for production scheduling / grade change by effective coordination between Sales / Distribution and Zarkhez Plant. { Undertake critical projects for the channel and market development of the brand. { Participated as a key member of two BPR projects on delivery of brand communication objectives and Zarkhez inventory and shipment process. { Close coordination with Pakistan Tobacco and LTC for the supply of Tobacco grade to their contracted growers.

Jhelum

Worked as Team Leader (Assistant Production Manager) of Cigarette manufacturing plant of 30 Million per day production capacity.Responsible of meeting company plan targets for production, Quality and wastage with a key focus on EH&S (Environment Health & Safety).Responsible for managing a team of 30 operatives. Achieved company targets for production and quality.Responsible for the workforce training on safety, Quality and Total Quality Management Program.Being the Lead Auditor for ISO 9001, he was appointed for implementation of Quality Systems in Production Department. Got the training of Total Quality Management from British American Tobacco Company.

Mba, Marketing And Supply Chain Management

Bsc, Mechanical Engineering

High School, Science (Pre Engineering), A+

Activities and Societies: Member of college squash and tennis teams