As the Managing Director of Eid Enterprise Private Limited, I have been leading the strategic direction and operations of the company since January 2019. With over 15 years of experience in business development, marketing, and consulting, I have established a strong reputation and network in the APAC and Europe regions, where I serve as a strategic business partner for Red Crystal Engineering and Consulting.My core competencies include go-to-market strategy, P&L responsibility, revenue management, change management, capability building, investor and consumer insights, brand management, and control environment. I am passionate about creating value for my clients and stakeholders, by providing innovative and customized solutions for resource aggregation and trade facilitation across a broad spectrum of B2B and B2C segments. I am also committed to enhancing the performance and culture of my team and organization, by empowering, mentoring, and supporting them in achieving their goals.