Revenue Optimization AI Plug-in for Business. Use Artificial Intelligence to Make Your Front-line Naturally Brilliant!SQOAD [abbr.] Simplified Quantification-using Optimal Algorithm-based Decision Modelling, is a front-line focused plug-in that uses AI to drive last-mile optimization. SQOAD uses a patent-pending revenue management methodology to maximize ROI by optimizing the productivity of your front-line.

We are a niche growth consulting firm working closely with startups, SMBs and enterprises across verticals in emerging markets across APAC,SEA & EMEA region specializing in providing practical, efficient and result driven digital enablement solutions & services framework to support and empower our clients through Digital Transformation & Change Management initiatives with an Artificial Intelligence enabled approach to maximize ROI from digital adoption.We partner with emerging tech firms(startups/scaleups) to help them in business development with market representation and digital consulting strategically designed to help fulfil GTM goals at substantially lower OPEX & fixed costs than traditional GTM approach to achieve greater ROI and drive business value and maximise ROI from digital adoption.

Elemental Consulting [www.elementalconsulting.in] is a Sales Consulting firm focused at offering product and services to start-ups in 1 to 5 years of their product life-cycle that are looking for an expertise to Grow Sales & Revenues, Increase Productivity through Streamlines Sales Processes and IT interventions. We primarily focus at start-ups with products offerings focused at IT interventions for Corporate, Hospitality and Services sector.

Leading the Business Development and Client Management for HandyTrain - A Mobile Corporate Training Platform focused on engaging and communicating with employees, partners, dealers and distributors on-the-go. The product has been incubated by Prototyze Services Pvt. Ltd and details are available at HandyTrain.com.• Heading the Business Development and Client management for the product by engaging with corporate clients to introduce HandyTrain and assess corporate training needs that it can address. • Leading the product team along with two business development partners with the objective of increasing the client base and improving product awareness. • Defining the go-to-market approach by laying out branding and marketing processes focused on driving market penetration. • Shaping the future standards for the product and leading the team through the adoption of cross industry best practices.

Center leader for the Worldwide Mid-Market Business Partner Marketing team at IBM. The position is specifically focused on managing a team of marketing professionals while improving process efficiency and driving strategic projects within the group. • Led a team of 33 marketing professionals including two first-line managers with the objective of enhancing team productivity and improving marketing process efficiency. • Led the project management for five key consulting projects focused on changing the go-to-market approach towards channel partners and driving market penetration. • Key focal and liaison for the World-wide IBM Channel Marketing teams based in the US and Asia-Pacific. Worked in a cross-boundary matrix environment to lead the team towards taking marketing performance from an operational to a strategic level.• Drove process improvement and overall team reorganization to streamline marketing practices, which led to time savings by aligning the teams to marketing specialty areas.• Shaped the future standards for the center and support to the vertical through the adoption of cross industry best practices.

Quality and Process Improvement function for the Global Marketing Center at IBM. The position is closely aligned with the senior management of the group and is specifically focused on driving process efficiency and strategic high impact projects.• Project lead for mapping the activities in the center and carrying out a skills assessment for the 500 member marketing organization using a comprehensive Component Business Modeling methodology.• Led the analysis and modeling of activities carried out within of the organization with the objective of identifying redundancies, overlaps and gaps across all geographies and marketing verticals globally within IBM.• Lead focal for two Six Sigma high-impact projects involving a team of eight quality practitioners focused on improving organizational efficiencies and process improvement.• Led the transformation and automation of the sales team’s annual financial target setting process using Business Intelligence software - Cognos TM1. • Helped shape future standards of the marketing center through the adoption of cross industry best practices and voice of the customer models.• Carried out rigorous data analysis in order to support decision making and policy design for the sales and marketing organization by generating ‘scenario models’.

• Spearheaded and set-up the sales planning function for the IBM Managed Business Processes sales team. Responsibilities included budgeting, ongoing forecasting, reporting and streamlining the data collation for revenues of deals in the pipeline exceeding $250MM.• Developed a predictability model used for providing a long term view of the deal pipeline and transparency around achieving the strategic revenue and deal objectives of the sales team.• Deployed a proposal automation tool geared towards improving the accuracy and efficiency in responding to RFPs and RFIs. The project involved the management of the tool as well as hiring a team of analysts to manage the daily operations for the tool.• Ensured adherence to budget and goal achievability by working closely with Finance and collating and presenting the relevant information on a monthly and quarterly basis.• Drove rigor and consistency in the current sales pipeline management by designing and standardizing the reporting and developing the key business metrics for the group including developing scorecards and process templates.• Developed and deployed technology tools supporting the Asia Pacific sales teams with the objective of enhancing sales productivity and improving sales process efficiency.• Managed a team of analysts supporting sales cadence management and technology tools deployment.

Strategy planning and business analysis position part of an internal consulting group involved in providing support to the American Express sales teams.• Developed and implemented channel level analyses and strategies focused on increasing merchant acquisition revenue in the mid to small merchant segment with annual charge volume exceeding $4B.• Played a key role as a subject matter expert in two Six Sigma projects focusing on process re-engineering and improvement by identifying process gaps.• Consultant to the mid to small merchant acquisition sales group and lead partner with the senior management team. Identified and implemented sales strategies aimed at driving strategic results and charge volume growth.

Finance partner and business analyst for supplier relations and marketing in a corporate travel management company, managing revenues in excess of $28M annually. • Finance partner for corporate groups within the company performing financial analysis and quantitative modeling.• Worked with the US, UK and other Western Europe supplier relations teams to identify the overlap in processes leading to process efficiencies, cost savings and supplier revenues up to $28M.• Designed and developed financial models for diagnostic purposes to support marketing efforts in order to facilitate effective and quantified marketing program performance.• Worked with senior management to implement new organizational structures, metrics, change management plan, and communication plans.• Continually assessed supplier needs in developing follow on analytical opportunities; proactively identified and pursuedopportunities to provide solutions to clients that met their needs and delivered client ROI.• Contributed to the ongoing development of analytical models and methodologies.• Developed comprehensive business strategies providing guidance and definition of overall goals.

• Analyst for fortune 500 clients at Rosenbluth providing quantitative yield and revenue management support. • Led the transition of Microsoft Access and Excel based models to a web-based solution in the capacity of a subject matter expert. • Formulated negotiation strategies for select clients based upon yield management guidelines and principles. Client revenues managed were in excess of $90M annually.• Cultivated and maintained strong working relationships with clients, monitored progress of key projects, solved escalated client issues, and established Rosenbluth as the exclusive provider of revenue management consulting services.• Managed client relationship with the firm’s largest customer. Instrumental in doubling the savings generated by this customer to $2.5 million.