Mudit Swarup Email & Phone Number

Pyrmont, Nsw, Au

Sydney, New South Wales, Australia

Helping the largest talent agencies in Australia & New Zealand discover, manage and grow their influencer investments by accelerating adoption of the Kitly Business SaaS platform Milestones so far in this role include:- Winning the highest value client of the core business offering- Launching a new performance media vertical and winning its first client

Bangkok Metropolitan Area

Led and grew the social content and creator business across Mindshare, Essence Mediacom and Wavemaker.Managed US$ double-digit million influencer, content and advocacy investments Business Growth: Scaled the influencer marketing business from a small P&L to a multi-million-dollar revenue stream within three years, exceeding revenue targets for 12 consecutive quarters.Strategic Collaboration: Coordinated across three GroupM agency brands, led global and regional narrative to manage conversations with marquee clients such as Unilever, P&G, L'Oréal, Coca-Cola, Dyson, KFC, Shell, and Colgate.Award Winning Campaigns: Oversaw the creation of data-driven campaigns that contributed to strong market growth in APAC and won several awards: - Campaign SEA Content Marketing Agency of the Year (twice) - Red Globe Award (MAA Globes) - Best Branded Content at the Festival of Media Global AwardsStakeholder Management: Led a cross-functional team of 40+ specialists, providing strategic guidance and ensuring effective day-to-day collaboration with client teams, media suppliers, legal/compliance, and finance departments as well as with our teams across social biddable, programmatic, addressable TV, and e-commerce.Revenue Optimization: Streamlined media investments, achieving consistent ROI growth for clients through innovative trading strategies.

Bangkok Metropolitan Area, Thailand

Built and scaled an independent content and event marketing agency to multi-million-dollar revenue. Startup Growth: Co-founded and bootstrapped a data-driven influencer marketing agency managing everything from strategy development to high-value partnerships, scaling the agency from zero to a multi-million-dollar revenue within three years.Strategic Partnerships: Secured high-value contracts with leading regional advertisers and global agencies through innovative marketing strategies, focusing on customer lifecycle and acquisition through strategic events and digital campaigns.Leadership Development: Built a passionate and committed team capable of providing end-to-end content and event solutions by cultivating trusted advisor relationships with clients.Thought Leadership: Authored hundreds of data-driven research articles that provided critical insights into Thai social content, creator trends, and marketing strategies, published in leading marketing journals.

New Delhi Area, India

Produced highly profitable conferences & knowledge forums leading speaker, delegate & sponsor acquisition. Revenue Generation: Curated and managed long-term brand partnerships for flagship BW conference initiatives, producing some of the largest, most profitable B2B thought leadership forums. Content Innovation: Developed unique program formats and content strategies that aligned with the business needs of global technology majors like Microsoft, Nokia, Salesforce and Uber, significantly increasing brand visibility and engagement. Cross-Functional Collaboration: Coordinated with editorial, sales, and marketing teams to deliver integrated solutions for clients, which resulted in higher-quality partnerships and repeat business. I often wonder if I would have made a decent journalist. At BW, I had the chance of doing some interviews for our events. Here are some of my favorites:

New Delhi Area, India

Created unique advertiser funded programing formats for television that ran on-air successfully for multiple years Brand Visibility & Market Penetration: Conceptualized and produced various on-air and event formats which attracted large advertisers to co-create branded content that would meet their business objectives and go on to run successfully for many seasons. Partnership Management & Value Creation: Led the creation and scaling-up of the 2 most profitable programs on the network by attracting the entire value chain of the advertiser to support our initiatives.

Conceptualised and directed the production of large-scale (10,000-150,000+ pax) corporate events and music festivals, collaborating with cross-functional teams and their business heads across six markets.

New Delhi Area, India

University Of Pennsylvania Certificate, Customer Analytics

Cambridge International Diploma, Consumer Behaviour

Yale University Certificate, Psychology

Bachelors Of Business Management, Marketing

Isc, Biotechnology