Helping the largest talent agencies in Australia & New Zealand discover, manage and grow their influencer investments by accelerating adoption of the Kitly Business SaaS platform Milestones so far in this role include:- Winning the highest value client of the core business offering- Launching a new performance media vertical and winning its first client

Led and grew the social content and creator business across Mindshare, Essence Mediacom and Wavemaker.Managed US$ double-digit million influencer, content and advocacy investments Business Growth: Scaled the influencer marketing business from a small P&L to a multi-million-dollar revenue stream within three years, exceeding revenue targets for 12 consecutive quarters.Strategic Collaboration: Coordinated across three GroupM agency brands, led global and regional narrative to manage conversations with marquee clients such as Unilever, P&G, L'Oréal, Coca-Cola, Dyson, KFC, Shell, and Colgate.Award Winning Campaigns: Oversaw the creation of data-driven campaigns that contributed to strong market growth in APAC and won several awards: - Campaign SEA Content Marketing Agency of the Year (twice) - Red Globe Award (MAA Globes) - Best Branded Content at the Festival of Media Global AwardsStakeholder Management: Led a cross-functional team of 40+ specialists, providing strategic guidance and ensuring effective day-to-day collaboration with client teams, media suppliers, legal/compliance, and finance departments as well as with our teams across social biddable, programmatic, addressable TV, and e-commerce.Revenue Optimization: Streamlined media investments, achieving consistent ROI growth for clients through innovative trading strategies.

Built and scaled an independent content and event marketing agency to multi-million-dollar revenue. Startup Growth: Co-founded and bootstrapped a data-driven influencer marketing agency managing everything from strategy development to high-value partnerships, scaling the agency from zero to a multi-million-dollar revenue within three years.Strategic Partnerships: Secured high-value contracts with leading regional advertisers and global agencies through innovative marketing strategies, focusing on customer lifecycle and acquisition through strategic events and digital campaigns.Leadership Development: Built a passionate and committed team capable of providing end-to-end content and event solutions by cultivating trusted advisor relationships with clients.Thought Leadership: Authored hundreds of data-driven research articles that provided critical insights into Thai social content, creator trends, and marketing strategies, published in leading marketing journals.

Produced highly profitable conferences & knowledge forums leading speaker, delegate & sponsor acquisition. Revenue Generation: Curated and managed long-term brand partnerships for flagship BW conference initiatives, producing some of the largest, most profitable B2B thought leadership forums. Content Innovation: Developed unique program formats and content strategies that aligned with the business needs of global technology majors like Microsoft, Nokia, Salesforce and Uber, significantly increasing brand visibility and engagement. Cross-Functional Collaboration: Coordinated with editorial, sales, and marketing teams to deliver integrated solutions for clients, which resulted in higher-quality partnerships and repeat business. I often wonder if I would have made a decent journalist. At BW, I had the chance of doing some interviews for our events. Here are some of my favorites:

Created unique advertiser funded programing formats for television that ran on-air successfully for multiple years Brand Visibility & Market Penetration: Conceptualized and produced various on-air and event formats which attracted large advertisers to co-create branded content that would meet their business objectives and go on to run successfully for many seasons. Partnership Management & Value Creation: Led the creation and scaling-up of the 2 most profitable programs on the network by attracting the entire value chain of the advertiser to support our initiatives.

Conceptualised and directed the production of large-scale (10,000-150,000+ pax) corporate events and music festivals, collaborating with cross-functional teams and their business heads across six markets.