Alexandra Müller Email and Phone Number

-Definition and execution of Dolocan® skincare and oil rebranding-Identification of new product and marketing opportunities that align with the new brand strategy-NPD & existing line extension in close cooperation with cosmetics manufacturer -Packaging and creative content development & production together with internal graphic designer and external stakeholders -Definition, creation and execution of annual marketing plan (this includes the coordination of NPD launches & digital campaigns). -Creation and execution of annual content plan & social media strategy-Development and implementation of retail promotion concepts with internal and external stakeholders-SEO-meta management, copywriting and optimisation

-Global Marketing Coordinator at HQ-Responsibility for the development, conceptualization and creation of cross-channel content and communication concepts for 360° brand and product marketing campaigns with external partners of the watch and jewellery industry-Briefing of external agencies on content campaign development and ensuring compliance with CI/CD brand guidelines-Organization and overseeing of photo shoots-Planning, coordination and evaluation of content activation, organic and paid-Definition, monitoring and evaluation of KPIs for omnichannel campaigns and implementation of performance analysis of respective channels-Involvement in the creation of the international Bucherer magazine (conceptualization, content creation, 360° activation on all channels, both offline and online, print production monitoring, distribution)

Marketing / Media & Advertising, Publishing-Supporting the Marketing and Communications Manager throughout the entire process of the creation and launch of the company's first Bucherer magazine-Development, creation and internal project lead of the second edition of the international magazine in close cooperation with external Editor-in-Chief-Coordination of external agencies and internal stakeholders, both local and in respective markets-Preparation and overseeing of shoots (location scouting, ensuring product security, insurance and logistics)-Project documentation and creation of communications plan-Trend research-Proofreading and verification of texts (English, German, French and Italian)-Assisting the PR and Events Manager in Event planning and creation of press invitations

Internships in Management/Administration during summer-Creation of management reports-handling of account openings and correspondence -General processes and execution procedures that apply to finance and accounting