Geoffrey Müller Email & Phone Number

Lausanne, Vaud, Suisse

Lausanne Et Périphérie

Genève Et Périphérie

Région De Genève, Suisse

• Ensuring best in class execution of marketing activities for brands included in Coty's portfolio (Hugo Boss, Gucci, Chloé, Calvin Klein, Bottega Veneta, Miu Miu, Marc Jacobs, etc)
• Leading end to end instore executions (permanent & temporary) for global retailers – price negotiation, coordinating permanent installations, assessment of brand allocation, implementing Retailtainment activities
• Lead Budget management to define good split per door according to sales targets
• Negotiation of spaces during shop opening/refurbishment
• Spreading best practices through internal training

Région De Genève, Suisse

• Temporary contract before Coty's acquisition of P&G Beauty Business. Internal support to the trade marketing team in charge of all the promotional activities in Europe:
• Collaborates with different functions, legal department for translations, marketing initiatives leaders, brand teams, design studio, etc.
• General support to all European sales supervisor on in-store marketing regarding visuals and planograms
• Adaptation of the in-store marketing depending on country and traveler profile to potentiate sales

Yverdon-les-Bains / Le Mont-sur-Lausanne

• Two binding assignments in the field of marketing and communication:► HEIG-VD: Development / improvement of the marketing strategy for a program of continuing education courses in the field of management and.
• Analysis of the measures in place
• Benchmark and analyse of market potential and needs
• Define and develop communication channels and supports► Fondation Les Oliviers: Proposed the new identity of the Foundation's Workshops as part of their regrouping:- Conducting short qualitative interviews with about.

Berlin

• French Market competition analysis
• Rewording of the website fr.care.com & on-site SEO optimization including keyword research, copywriting, link building and initiating a structured Metadata process
• Defining and implementing marketing steps for the websites fr.care.com & tendea.be
• Cooperation partner and acquisition research
• Analysis of the website traffic with Google Analytics
• Generation and optimization of French Adwords-campaigns

Aubonne

• 20-30% employment in parallel with my studies.
• Sales and customer advice
• Cash desk management
• Visual Merchandising
• Inventories

Lausanne

• Contribute in preparing marketing tools
• Press monitoring / Press release
• Build up listings with potential target companies for GGBa
• Prepare answers to supra-cantonal questions from the representatives
• Back-up the Executive Secretary in case of absence

Lausanne

• Digital Marketing:
• SEM: Strategic SEO recommendations, management and optimization of SEA campaigns.
• SMO: Digital Campaign Design, Community Management
• Web-analytics
• Competitive Benchmark
• CopywritingAccount Management:

Saint-Prex

• Training of commercial employee in the fields of accounting and human resources.Finance:
• Monthly KPI's
• Inter-subsidiary chargebacks
• Accounting support (intergroup reconciliations, monthly closing support, stock valuation)
• Standard accounting documents (invoices, bank notices, cash, expense reports, bank cheques)Human Resources:
• Claims Reporting

Communication Specialist With Federal Diploma

• Marketing and Advertising • Public Relations • Digital • Marketing and sales promotion • General culture and business economics •.

Bachelor'S Degree, Marketing & Communication

• Marketing et Publicité • Relations publiques • Digital • Marketing et promotion des ventes • Culture générale et économie d’entreprise •.

Bachelor In Marketing & Communication

Cfc D'Employé De Commerce - Elargie