Currently heading operations of South & Eastern region for Non FMCG categories. Key Tasks performed during the tenure - • Incubated new business models, conceptualized GTM strategies, sustainable customer value proposition (supply curation, price benchmarking, customer experience) & drove customer centricity• Played a key role as a core team member to initiate change in the organization and move the same from task based approach to process based approach; successfully conceptualized All India Cluster Approach• Established functional part entailing Activating/Verification of Credit Processes @ Buyer level, Return Process at an Organizational level & Collection Process

Responsible for the Sales and Trade Marketing & Distribution operations for General Trade for entire Eastern region ( North East, Bihar, Jharkhand, West Bengal, Sikkim, Orissa and Coastal AP.

Managed Sales & Trade Marketing & Distribution Operations for all FMCG categories in modern trade entailing 33 categories spreading across Foods, Personal Care, Matches-Agarbatti & Frozen for entire South region encompassing Telangana, Andhra, TN, Karnataka and Kerala Spearheaded a business worth INR 660 crs. turnover, with 40% contribution to All India MT sales with 4 yrs. CAGR of 18% Attained Highest & Progressive MT Shares across categories in Foods & Agarbatti (South Region) Led account & channel development management as KAM along with CDM team for chemists’ chain’s (Apollo & Med plus) and entire regional accounts for Southern District with a turnover of INR 140 crs.; attained Lowest Cost of Sales amongst the ITC KAM’s Steered indirect account serviceability through distributor led approach (NSA’s, infra planning & executions) Planned & executed sales & distribution objectives for the year in coordination with District (South Head) Mgr. & Div Mgr. MT entailing NPI’s, monthly/yearly category plans (33 categories in Processed Foods, Staples, Personal Care, Home Care, Agarbatti, Frozen Space) and Infra, Coverage, JBP’s Developed system & process to accelerate availability across categories and improve fill rates Managed SEEDS led stocks planning process in place, App based stocks monitoring @ Top Stores Made South the Best Region for 4 consecutive years on Shop Scores (Model, to track top KRA” s for team) Successfully navigated MT channel/teams during crisis including the Noodles category ban and Atta Gluten controversy

Spearheaded sales & distribution operations planning/management for Personal Care & Agarbatti Products businesses for Kolkata branch region Steered customer & channel management for entire product portfolio Led & motivate the Branch team through category expertise and ensure achievement of Branch TM&D and sales objectives Managed a turnover of INR 90 crore and attained a title for the branch as Biggest Metro Branch Grown Highest during the 2-year tenure (grown from base level of INR 50 crores) Attained regional market leadership in Deodorant (in the 5th month of launch and 1st in AI) and best shares in other personal categories Successfully launched the RABA model @ Kolkata, which later extended to AI (Customized input led launch in identified cosmetic outlets to drive skin care categories with zero ATL)

• Responsible for the Modern Trade business for all the ITC categories in Greater Hyderabad region. (Highest growth AI, with OFMCG business t/o of 144 crs).• Led internal ITC team and 3rd Party merchandisers/Promoters team in Key accounts to enhance Product Visi, SOS, Merchandising & Inputs executions with scores of Sell-out activities • Develop & implement the Regional & Local Key Account Plans in line with the overall Modern format strategy. • Development and implementation of Cost Effective Supply Chain Solutions leads to profitability at all levels.o Highest contributing region AI with Highest Value growth and contribution of 30% into AI MT channel. With top line growth (especially Value added range) by almost 70%+.o Best Branch in Shop Scores, 10 time out of 12 months.o Achieved Best Branch award in strategic intervention in MT deliverables during “AI S&D conference”,o Transform the C&C business for the branch by putting better system/process in place lead to minimize the channel conflicts (Leveraged SKS model along with K-0 Shipment Model), from 70lacs thru-put to 1.5 crs pm in 4 months’ time.

• Formulation & implementation of Trade Marketing & Distribution Plan for the respective Markets. • Enhanced distribution thru planning & implementation of the S&D plan, better portfolio mix, selling cycles and strategies to counter competition.• Optimized the convenience channel for distribution of ITC FMCG range thru right channel and category management.Key Highlights – o Led one of the largest regional branch team at Andhra and Jammu branch. Almost 25% increase in the Market base and around 20K additional of Outlets during the J&K and Himachal stint.o Initiated <2K market serviceability thru operation passive drive covering Mandis, Haat and Hills wholesalers. o Network expansion drive in the region with the Setup of infra starting with New Warehouse Setup (Srinagar and Leh), RBD setup, Dss led market servicing in Valley (Outlet capacity v/s load handling categorization), New Selling arrangements and logistic alignment, considering the complex Supply chain, Extreme weathers, political disturbance etc. Engaged with external environment on Industry, Corporate Affairs, & State Level Policy Makers

• Rapidly promoted from Area-Executive in Jan’06 as ASM, after showing a good performance in the area of Sales & Distribution systems, Business Development, Customer and People Development. Charged with integrating the wimco into ITC for Punjab, J&K, H.P & Chandigarh territory and managing the marketing & distribution of the combined portfolio.Achievements: Charged with integrating the Wimco into ITC for Punjab, J&K, H.P. & Chandigarh Territory and managed the marketing & distribution of the combined portfolio Managed the matches business of ITC for the states of Punjab, H.P, J&K and Union Territory Chandigarh for 6 months; played a key role for the wimco integration with ITC ltd. for the above-mentioned States; doubled the volume in 6 months Implemented the Channel Unification Project, Salt & Matches Servicing Model for J&K, FMCG growth of 100% in 2-year timeline Provided outbound logistic solutions like cross docking, connecting distributors directly with mother Wearhouse/Hub for bulk categories like Atta/Salt & Matches (Valley Distributors)

• Managed multiple geographies in 3 states entailing Maharashtra, MP and Chhattisgarh Markets, in various capacities, across all channels (GT, Convenience, Rural coverage, HoReCa’s, Stationary & so on); steered foods and non-foods categories

Business development for customised Software's

Independent responsibility for Market development and promotion of various 'state of the art' products for charted accountants and Custom Software Development.Developed an effective network by identifying potential alliance partners for optimum market coverage and sales. "Cost center approach" was the key guideline followed in leading a team of 2 professionals in the department. This is to ascertain the profitability and growth of the department and to make it self sustaining.

It was a Polymer (FRP) manufacturing unit. My role was , New business development, identifying potential customers and promoting the new uses of polymer (FRP)