Successfully launched Digital Wing for PHD Pakistan in collaboration with PHD Worldwide including team building, management, training & handling day to day operations.Winning pitches + managing brands online for Unilever (Skin Care + Home Care Category), Total Pakistan, Toyota Motors, Standard Chartered (Pakistan + Middle East), United Bank Limited (Pakistan’s 2nd Largest Bank), RB (Mortein), PZ Cussons, Jubilee Life Insurance etc.Training from global team for internal programs such as “Source” and implementing in Pakistan.Implementing first time an interactive live reporting dashboard for Pakistan in coordination with Middle East Team of PHD Worldwide. In process of launching Resolution (Global Search Tool) & Accuen (Programmatic Buying) in Pakistan.

Leading team with responsibilities for management and execution of online marketing strategy, including campaign management, web and reporting, social media strategy and online brand perception building. Build online strategies for current clients (35 and growing), including client handling for Domino's Pizza, Cinnabon, Splash, Babyshop, Asim Jofa, Sana Safinaz, Movenpick Ice Cream, Port Grand, Youngs Food, Team::ants, Holy Tornado etc.Plan and present sales pitches for new business development opportunities.Design, implement, and facilitate annual marketing plan for the company along with execution.Plan and administer the company's marketing budget while controlling costs.Customize digital plans for clients according to specific market or customer requirements.Train the marketing team for prospective client meetings, presentations, etc.Coordinate all public relations efforts.Build connections with external vendors and consultants.Supervise account managers, PR manager and other managers.Make staffing and hiring decisions within marketing department & helping other departments.

Business Plan Development for JACK STONE (brand name) and its successful implementation forretail market in Pakistan.Responsibilities entailed planning, execution, review of current and potential customers. Alsosupervised sales, CRM, marketing and link it up with production.Explore international & local markets for business development.

Product development for denim fabric and denim jeans.In charge of export for denim fabric with responsibilities of planning and executing order taking,order processing and finally shipping to various countries in the world such as China, Hong Kong,Vietnam, Cambodia, Bangladesh, India, Sri Lanka, Madagascar, Kenya and Egypt.Interacting with 16 garment factories all over the world at one time.Direct interaction and coordination with Brands such as SEARS (USA), Jones Jeans Wear (USA),George Asda (UK).Implementation of TQM systems.