Muhammad Hussein Email & Phone Number

Cairo, Egypt

Kuwait

• Developed long term marketing strategy for lighting category to maximize revenues and increase sales.
• Successfully renegotiated most of the contracts and deals with our vendors for better business deals and better products prices, shorter lead-time and payment facilities.
• Determined strength and weakness points for category assortment and taking proper action plans to lower and eliminate unnecessary purchase order, minimize stock level and value while maintaining product availability.
• Enhanced current replenishment cycle to minimizing stock level while maintaining product availably and maximize profitability.
• Setting and performing needed analysis to redesign price and margin structure gaining more profits and opportunities.
• Leading website renovations project as well as online ecommerce sales channel, taking advantage of the market gap and trending customer demands.

Kuwait

• Developed and select products assortment (articles) that help achieve Category goals and customer satisfaction.
  
• Established and maintained a profitable relationship with the suppliers in terms of (supplier agreement, price negotiations, products acquisition and exclusivity, incentives, Lead time, product quality, payment.
• Planned and executed product penetration marketing strategy in Kuwait and Saudi Arabia Achieving sales target, product awareness and stronger brand position for a new product range.
  
• Developed annual marketing plan and promotion/campaigns events and calendar.
  
• Planned and executed product liquidation project for discontinued and slow moving products increasing overall category gross margin.
  
• Managed and monitored products stock level and conducted a regular stocktaking in all of our stores led to a realistic stock value, maximum profits and accurate forecast figures.
  

Makro Cash & Carry

• Negotiated agreed assortment with suppliers, Sales & Marketing and buying teams in order to meet the needs of customers by supporting the Target Group Management strategies and achieve financial and commercial targets.
• Successfully contributed to the NonFood own brand portfolio by developing new products and solutions increasing Category market awareness and profitability.
• Collaborated with marketing team to develop and implant marketing strategy and promotion activities.
• Involved in the Quality process in order to ensure a constant products quality level.
• Implemented the right merchandising plan and securing smooth product distribution and product availability level increase sales turnover and visibility.
• Analyze the surveys about the market growth and the changes in the consumer habits and comparing Category performance to the market.

Makro Cash & Carry

• Participated in the development of Makro Cash & Carry marking and promotion plan for food and Non-food divisions.
• Developed and prepared yearly promotion calendar to communicate it to concerned Category Managers.
• Conducted a regular training for Category Managers for better understanding and smooth Publication preparation process.
• Negotiated prices, time frames and process with the advertising agency, also communicated Makro CC guidelines and policies towards our brands and publications
• Prepared direct marketing messages and emails and communicated to our customers (Mail, catalogues,.
• Developed and enhanced post promotion analysis reports (PPA), and communicated it among participated parties.Overseen all product photos sessions, product merchandising, and promotion products copywriting.

Egypt

• Prepared the Promotional Products in accordance with marketing department such as sales prices, Product information and sales reports.
• Collaborated with in-house graphic designer to create a periodic publication in accordance with our marketing in term of (approved theme, promotion prices and product merchandising).
• Supervised promotional products merchandising in all stores and catalogue in terms of (products shelves facing, corrects selling prices, available Quantity).Prepared periodic inventory reports (reporting to.