• Developed long term marketing strategy for lighting category to maximize revenues and increase sales.• Successfully renegotiated most of the contracts and deals with our vendors for better business deals and better products prices, shorter lead-time and payment facilities.• Determined strength and weakness points for category assortment and taking proper action plans to lower and eliminate unnecessary purchase order, minimize stock level and value while maintaining product availability.• Enhanced current replenishment cycle to minimizing stock level while maintaining product availably and maximize profitability.• Setting and performing needed analysis to redesign price and margin structure gaining more profits and opportunities.• Leading website renovations project as well as online ecommerce sales channel, taking advantage of the market gap and trending customer demands.

• Developed and select products assortment (articles) that help achieve Category goals and customer satisfaction.
• Established and maintained a profitable relationship with the suppliers in terms of (supplier agreement, price negotiations, products acquisition and exclusivity, incentives, Lead time, product quality, payment terms)
• Planned and executed product penetration marketing strategy in Kuwait and Saudi Arabia Achieving sales target, product awareness and stronger brand position for a new product range.
• Developed annual marketing plan and promotion/campaigns events and calendar.
• Planned and executed product liquidation project for discontinued and slow moving products increasing overall category gross margin.
• Managed and monitored products stock level and conducted a regular stocktaking in all of our stores led to a realistic stock value, maximum profits and accurate forecast figures.
• Conducted a regular stores visit (Kuwait and KSA) and monthly meeting with sales teams in for better customer and sales feedback experience, and other issues related to our products and services.
• Formulated and implemented a visual merchandising plan increasing overall sales turnover and maximum products exposure.

• Negotiated agreed assortment with suppliers, Sales & Marketing and buying teams in order to meet the needs of customers by supporting the Target Group Management strategies and achieve financial and commercial targets.• Successfully contributed to the NonFood own brand portfolio by developing new products and solutions increasing Category market awareness and profitability.• Collaborated with marketing team to develop and implant marketing strategy and promotion activities. • Involved in the Quality process in order to ensure a constant products quality level.• Implemented the right merchandising plan and securing smooth product distribution and product availability level increase sales turnover and visibility. • Analyze the surveys about the market growth and the changes in the consumer habits and comparing Category performance to the market.• Increased sales turnover and enhanced brand position by adopting the right marketing tactics.• Assisted Inline manager monitoring the Own Brand category performance in terms of pricing, promotion campaign, products assortment, quality of products, planning and allocation.

• Participated in the development of Makro Cash & Carry marking and promotion plan for food and Non-food divisions.• Developed and prepared yearly promotion calendar to communicate it to concerned Category Managers.• Conducted a regular training for Category Managers for better understanding and smooth Publication preparation process.• Negotiated prices, time frames and process with the advertising agency, also communicated Makro CC guidelines and policies towards our brands and publications• Prepared direct marketing messages and emails and communicated to our customers (Mail, catalogues, .• Developed and enhanced post promotion analysis reports (PPA), and communicated it among participated parties.Overseen all product photos sessions, product merchandising, and promotion products copywriting.

• Prepared the Promotional Products in accordance with marketing department such as sales prices, Product information and sales reports. • Collaborated with in-house graphic designer to create a periodic publication in accordance with our marketing in term of (approved theme, promotion prices and product merchandising).• Supervised promotional products merchandising in all stores and catalogue in terms of (products shelves facing, corrects selling prices, available Quantity).Prepared periodic inventory reports (reporting to stock-controlling manager), also conducted regular training to stock control team with counting methods and procedures.