Mugdha Gupta Email & Phone Number

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

• Enabling local sales teams to drive off takes through our Luxury category (JW Red Label & above) and innovation category (new launches) by appropriate BTL & TTL activities.• Working very closely across channels (Key Accounts, Premium-on-Premise channels and off-trade) to ensure category growth.• Understanding ROI behind every activation; managing budgets in line with off takes and conversions.

Mumbai, Maharashtra, India

• Planning and organizing sales promotion activities to sustain and improve brand visibility.• Implementing and evaluating promotional activities On- and Off- Premise outlets according to annual plan.• Responsible for menu listing, merchandising, including collaterals, permanencies, tie-ups, associations• Handling brand initiatives at consumer events.• Managing all POS material for the area and distributes and tracks this for all brand activities.• Planning and executing merchandising activity• Market intelligence: collection, collation, analysis and presentation of competition informationcompiling a monthly report.• Responsible for consumer awareness campaigns across the target market segments.• Responsible for the increased sales of the products by implementing several innovative promotional activities across the brands and making all round efforts to feel the brand presence in the market. • Regularly identifying and pursuing new business development opportunities.

Mumbai, Maharashtra, India

Operational Risk and Fraud management research; working project on Fraud Scorecard- tool designed to formulate the risk in loans forwarded by a financial institution. Additional projects specifically in areas of operational risk such as implementation of risk controls, maker checker management, root cause analysis, checklist theory and fraud control research.

Mumbai Area, India

 Marketing and promotion for Budweiser India’s ‘RISE AS ONE’ FIFA World Cup 2014 Campaign. Handling scratch cards which includes programming of every individual scratch card and distribution to ground level promoters Daily record keeping of promotional progress Conceptualizing and implementation of ‘poolball’ installation and screenings of important matches at premier locations across Mumbai; Photography at all Budweiser events under the campaign

Mumbai Area, India

 Guest Feedback for Ka Hospitality Pvt Ltd, holders of the sole franchise for Hakkasan, Yauatcha of London and Otto Infinito restaurants Responsible for analysis of customer feedback and tracking of the guest comment cards for all three restaurants. Reporting to the Senior Manager- Marketing

Mumbai Area, India

 Casting and scouting for market research projects, collation of data and pre- interviews to check the suitability of research candidates as per client requirements Assistance with group discussions and analysis and translation of feedback by participants.

Bachelor Of Science (Bsc), Economics

Activities and Societies: Co-Head Economic Forum Club, Symbiosis School of Economics Assistant General Secretary, Second Year, Symbiosis.

Edexcel Board Uk-Gce A Level Examinations

Activities and Societies: School Captain, Calcutta International School 2009-2010 Sportswoman on the Year 2011