Mugdha Gupta Email & Phone Number

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

• Enabling local sales teams to drive off takes through our Luxury category (JW Red Label & above) and innovation category (new launches) by appropriate BTL & TTL activities.
• Working very closely across channels (Key Accounts, Premium-on-Premise channels and off-trade) to ensure category growth.
• Understanding ROI behind every activation; managing budgets in line with off takes and conversions.

Mumbai, Maharashtra, India

• Planning and organizing sales promotion activities to sustain and improve brand visibility.
• Implementing and evaluating promotional activities On- and Off- Premise outlets according to annual plan.
• Responsible for menu listing, merchandising, including collaterals, permanencies, tie-ups, associations
• Handling brand initiatives at consumer events.
• Managing all POS material for the area and distributes and tracks this for all brand activities.
• Planning and executing merchandising activity

Mumbai, Maharashtra, India

Operational Risk and Fraud management research; working project on Fraud Scorecard- tool designed to formulate the risk in loans forwarded by a financial institution. Additional projects specifically in areas of operational risk such as implementation of risk controls, maker checker management, root cause analysis, checklist theory and fraud control.

Mumbai Area, India

 Marketing and promotion for Budweiser India’s ‘RISE AS ONE’ FIFA World Cup 2014 Campaign. Handling scratch cards which includes programming of every individual scratch card and distribution to ground level promoters Daily record keeping of promotional progress Conceptualizing and implementation of ‘poolball’ installation and screenings of important.

Mumbai Area, India

 Guest Feedback for Ka Hospitality Pvt Ltd, holders of the sole franchise for Hakkasan, Yauatcha of London and Otto Infinito restaurants Responsible for analysis of customer feedback and tracking of the guest comment cards for all three restaurants. Reporting to the Senior Manager- Marketing

Mumbai Area, India

 Casting and scouting for market research projects, collation of data and pre- interviews to check the suitability of research candidates as per client requirements Assistance with group discussions and analysis and translation of feedback by participants.

Bachelor Of Science (Bsc), Economics

Activities and Societies: Co-Head Economic Forum Club, Symbiosis School of Economics Assistant General Secretary, Second Year, Symbiosis.

Edexcel Board Uk-Gce A Level Examinations

Activities and Societies: School Captain, Calcutta International School 2009-2010 Sportswoman on the Year 2011