GoPlay Cosmetics is an innovative BeautyTech Startup with a vision to reduce wastage in the makeup industry. Our proprietary DIY makeup products empower users to create their own colors within minutes in a sustainable way, thus reducing wastage of time, money and plastic.You can now create just as much product as you need in the comfort of your home or even on-the-go in a completely fuss-free way. This means, no more wastage of unused product, no unhygienic testers, no color mismatch due to store lighting, and no more out-of-stock favorites.

As the Chief Marketing Officer at Cialfo, I created go-to-market strategies with an aggressive push on demand and lead generation. The peculiar nature of the Education industry required a smart mix of traditional and new age marketing strategies to be executed with utmost credibility. My role ay Cialfo entailed -- Overall marketing budget planning & management- Full Stack Marketing- Content strategy- Partnerships- Event planning & marketing- PR relationsAt Cialfo, we take all the guesswork out of the student application process making it simple and efficient for counsellors as well as for students.Our team of highly passionate educators coupled with the best tech geniuses have built an intuitive and powerful application management platform for school counsellors and independent education consultants. Students and parents can now get the best support throughout their entire application journey enabling them to get into their dream college with minimal effort. Recognitions:• Winner of 2016 EdtechXAsia Rise Awards• Named one of the Top 5 Startups to Watch in 2017 by Straits Times• Graduated from Blackbox Connect Summer 2014, a Silicon Valley based accelerator program for growth stage startups, powered by Google for Entrepreneurs • Listed among the 20 Hottest Singapore Startups 2014 by Singapore Business Review • Featured in the Wall Street Journal, VentureBeat, Straits Times, e27, MyPaper and the Singapore Business Review magazine • Official Alpha Startup in Web Summit 2014 in Dublin

We are a young and entrepreneurial digital marketing agency based in Singapore and with offices in Mumbai, Dubai and New York. We focus on helping our clients succeed online. Our clients seek a coordinated solution for all aspects of their online marketing. They rely on us to make their web presence stand out, attract more customers, and work harder for their business.We love working with fun brands and feel special to have worked with Ferrari, Dell, Asian Paints, Mad Over Donuts, Pepperfry, Snapdeal.com, Titan Watches, Cold Stone, Puma, Groupon etc.

- Built and handled Premium Client relationships of a $24 million global business, with 8 direct reports, including Business Development Specialists, Client Account Managers, Operation assistant and Portfolio Analyst Team Leads, and 60 indirect reports, including Portfolio Analysts- Drove international product marketing efforts- Managed marketing P&L- Analysed product performance and devise various innovative methods to increase overall revenues- Managed the Company patent portfolio- Part of the core Sales Team traveling to various conferences worldwide to identify high value strategic clients and initiate and maintain relationships.

- Built and handled client accounts to ensure higher revenues- Part of the Marketing team strategizing worldwide marketing efforts in order to increase penetration- Analysed product performance and client expectations and recommended strategies to improve overall client satisfaction- Recommended changes in product implementation to increase client revenues - Initiated and developed processes to identified loss making clients and product implementations to increase client and company profitability
- Created and managed company Patent Portfolio

- Handled client accounts, understood client needs and recommended product implementation accordingly- Part of a team responsible for increasing product exposure worldwide- Initiated and developed processes to increase client profitability- Drafted and filed various patents within India and US to strengthen Company Patent portfolio.

IP analysis, specifically dealing with reviewing of patent application drafts, patent landscaping, prior art searches, invalidation analysis, freedom to operate analysis, office action, other IP related consulting, etc.