• Managed all marketing activities for the entire business unit, reporting directly to the leadership team.• Developed and executed strategic marketing initiatives, maintaining brand consistency and alignment across channels.• Led and mentored a team, overseeing the creation and execution of innovative campaigns.• Analyzed market trends and insights and coordinated with Gartner on Analyst relations to facilitate informed decision-making.• Tracked ROI and effectively managed budgets to optimize marketing performance.• Engaged with stakeholders to foster collaboration and alignment.• Embraced digital trends to drive innovation and maintain competitiveness.• Spearheaded basic marketing infrastructure setup, including website development, logo design, and social media and SharePoint site management.• Developed and executed the business process model for the Marketing division.

• Collaborated with the US team on diverse campaigns, acting as a liaison between email, content, and digital marketing teams, resulting in a 15% increase in campaign efficiency.• Implemented process improvements, streamlining pre and post-campaign tasks, leading to a 20% reduction in turnaround time.• Tracked client relationships meticulously using OneView CRM, contributing to a 10% growth in client satisfaction and retention.• Conducted comprehensive market research on competitors, informing strategic decisions, and ensuring strict adherence to brand guidelines, which maintained brand consistency and led to a 12% increase in brand recognition.• Created detailed SOP documents for process enhancements, resulting in a 30% decrease in errors and inefficiencies in campaign execution.• Evaluated campaign performance using Marketo reports, enabling data-driven optimizations that increased conversion rates by 18%.• Successfully managed high-value campaigns like NACD and qm.x product campaigns.

• Managed and optimized digital advertising campaigns across various platforms, achieving an average ROI increase of 30%.• Implemented A/B tests and landing page optimizations, resulting in a 20% improvement in conversion rates.• Analyzed data using tools like Google Analytics and Excel – Fuzzy and Power query, contributing to a 15% revenue growth.• Conducted keyword research and on-page SEO optimizations, increasing organic search traffic by 25%.• Managed a $5,000 monthly advertising budget, maintaining a CTR above 10% and reducing CPA by 15%.• Developed and executed social media ad campaigns, increasing brand engagement by 40% and website traffic by 25%.• Implemented marketing automation workflows, reducing manual tasks by 30% and boosting conversion rates by 20%.• Conducted competitor analysis, leading to competitive marketing strategies and a 10% increase in market share.• Collaborated with cross-functional teams to create compelling ad creatives and marketing collateral.• Established and monitored KPIs, delivering regular performance reports to senior management.

"PROJECT SUNRISE "time and motion study has been conducted at times of India printing press to reduce delivery time of paper.