Muhammad Adnan Butt Email & Phone Number

🌟 ASO Manager at Megarama Games: Where Optimization Meets Innovation🎮 Holistic Game Management: As the ASO Manager, my responsibilities span across a diverse portfolio of Casino games & Apps on both Google Play and the Apple App Store.🎨 Visuals That Convert: Working closely with our Creative Team, I optimize visual assets through rigorous A/B testing to not only catch the eye but also drive organic installs.📜 Policy Compliant: I keep up to speed with both Apple and Android store policies, ensuring all our strategies are compliant and up-to-date with the latest guidelines.🌍 Localization Expert: I broaden our global footprint by localizing store listings into multiple languages, giving users a more personalized experience.🔍 Keyword Wizardry: Specializing in keyword optimization, I employ research and analytics to improve visibility across App Titles, Keyword Fields (iOS), and Descriptions (Google Play).🔬 Trend Watcher: Armed with strong research skills, I keep an eye on market trends, observing current norms and behaviors to adapt and refine our ASO strategies.📣 Launching New Horizons: When it comes to new games, I lay the ASO foundation, choosing the perfect assets like app icons, screenshots, and titles, ensuring a grand entry into the marketplace.📊 Analytics & Reporting: Open communication is vital. I regularly update business stakeholders on our ASO performance, offering data-backed insights for consistent growth and improvement.📈 Strategy Meets Execution: With a knack for blending strategy with execution, I keep analyzing various KPIs that impact our objectives both directly and indirectly, fine-tuning our strategies for optimal results.

🏢 FlowMotion Entertainment: We're a leading mobile game publisher, focusing on female-centered casual games. Since 2014, we've touched nearly 100M lives worldwide.🌟 Job Role & Responsibilities:🎮 Strategic Growth: As Head of Growth, I manage a rich portfolio of Casual, Arcade & Simulation games across Google Play and the Apple App Store, focusing on both organic and paid growth.🔎 Data-Savvy: I continuously monitor KPIs that impact our games and apps directly and indirectly, using analytics to guide decision-making.🎭 Teamwork: I coordinate with Creative and Product teams, unifying our approach to achieve mutual goals.📈 Ad Campaigns: Specialized in Google Ads, Facebook Ads, Apple Search Ads, and Unity Ads, I develop and run campaigns designed for long-term growth.🎨 Visuals & A/B Testing: I work with creatives to A/B test and optimize assets, aiming to drive up organic installs and user engagement.📜 Policy Compliance: I keep our strategies aligned with Apple and Android store policies, ensuring everything we do is up-to-date and compliant.🌍 Global Reach: I localize our store listings into multiple languages to connect with a global audience.🔍 Keyword Expert: I optimize App Titles and Descriptions across iOS and Google Play, boosting our visibility through effective keyword strategies.🔭 Trend Watcher: Staying updated with market trends, I adapt our strategies to align with current consumer behaviors.🚀 New Game Launches: I lay the groundwork for launching new games, selecting and optimizing key assets like icons and screenshots.📊 Transparency: I report ASO metrics to stakeholders, providing data-backed insights for ongoing tweaks and improvements.

For several years, I've been immersed in the mobile Games/Apps sector, specializing in Marketing and Audience Insight. As a freelance consultant, I offer a wealth of expertise in app marketing. My experience spans working with top mobile Games/Apps publishers, where I've managed key areas like ASO, Analytics, and Paid User Acquisition. I've also been instrumental in overseeing the launch of a multitude of Mobile Games/Apps across various platforms.

Responsibilities and doing everything from scratch, from keyword research and in-store optimization to in-store localization. I have also been constantly researching competitors and analyzing A/B testing; we always need to follow the trends in a vast market. As a result, I grew the app to the top positions within the category.

Lahore, Pakistan

Supporting the sales process by being involved in the day to day activities of the marketing department and by providing an invaluable support service to the sales and marketing team.Responsibilities to Manage:• Assisting in organizing promotional events.• Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns.• Making sure that campaigns run to deadline and on budget.• Identifying and then researching potential leads and opportunities.• Constantly developing existing sales processes which will generate sustainable growth.• Focus on targeted audience i.e. shopping malls and offices plaza. • Identifying the customer's needs

Master Of Business Administration - Mba, Marketing

Bachelor Of Commerce - Honours, Finance, General