• Marketing communication analytics, consumer analytics, and product category analytics• Higher-level communication strategy • Sales analytics (online and offline data)• Data visualization dashboards (Google Looker Studio)• Business plans for startups

Role:• Supervision of research and planning functions• Advise on communication strategy

Role:• Pakistan data lead for Dentsu Aegis Network (DAN)• Supervision of Research and Strategy teams• Segmentation/Profiling: Assisted clients (like Engro Foods, Zong etc) for brand TG profile development and IMC budget setting based on business & marketing objectives, brands’ TG profile etc.• Econometric modeling: Coordination with network-agency (D2D) for deployment of marketing mix models for local clients like Engro Foods)• Sales analytics and its correlation with communications and media investment• Coordination with local research agencies• Business plan: BP development for startups

Consulting Services for:1. Business plan development for startups 2. Marketing Communication planning3. Marketing Research

I am one of the founding members of MindShare Pakistan Responsibilities: • Supervision of operations and reporting of the research department • Strategic recommendations for planning team for efficient Media Planning and KPI achievement • Calibration of TV planning and budgeting software. • Coordination with the Marketing Services manager of Unilever for macro level reporting 2002 to June 2005 -- Strategic Media PlannerCore responsibility was to assist the client in developing yearly communication channels plan for:• Skin care products (Fair& Lovely)• Foods (Knorr range)• Beverages (Energile)• Cooking oils and fats (BlueBand margarine, Dalda oils and ghee)Oct 1999 to 2001 -- Media PlannerMajor responsibilities included campaign planning and execution for all media