•Develop and design content strategies for TikTok Shop Partners (TSP) and Multi-Channel Network (MCN) accounts to ensure optimal audience growth and engagement.•Fully responsible for managing and overseeing the performance of TSP and MCN accounts, including interaction with partners and audiences to build stronger relationships.•Conduct thorough analysis of account performance, both internal and external, to evaluate content strategy effectiveness and identify opportunities for further development.•Continuously monitor the latest trends on social media platforms to optimize content and ensure relevance to the audience.•Lead, direct, and motivate the team to achieve content targets and established KPIs, while ensuring smooth collaboration among team members.• Successfully managed various content for brand categories, including fashion, cosmetics, sports, household goods, food, and FMCG. While overseeing content for renowned clients such as Mayora, FOGG, AY'S ON YOU, Susu Kambing Etawalin, Keep Going Max, and Paus Biru. Consistently achieving positive engagement results, such as audience growth, significant positive interactions, and increased sales conversions.

•Managing my own TikTok account BOCAH CORPORATE (@muhamadnijal_) with 135K followers and 6.1M likes.•Sharing insights on the working world through stories, opinions, career tips, and professional trends in a creative and relatable style.•Fully responsible for ideation, scripting, filming, and editing videos.•Creating relevant and engaging content aligned with the latest trends.•Actively building connections with followers through live streaming, comments and direct interactions.•Organically growing 135K followers and 6.1M likes, fostering an engaged community, and becoming a go-to source of relatable work-life content for young professionals.•Collaborated as a Key Opinion Leader (KOL) in campaigns with brands, platforms, and agencies, delivering impactful and result-driven content.

•Fully responsible for managing and overseeing the social media accounts of Ouji Seiyaku Indonesia to ensure optimal brand visibility and engagement.•Develop and implement comprehensive strategies and planning for social media accounts to drive audience growth, engagement, and brand awareness.•Create strategies and serve as the host for live streaming sessions, ensuring that the events are engaging and aligned with company goals.

•Fully responsible to manage Branding Content for official account of Bidang Humas dan Protokol Universitas Ahmad Dahlan (@klik_uad)•Creating strategies to produce effective content that increases brand awareness and engagement with the audience.•Developing content plans to ensure diverse material and consistent publishing schedules.•Leading the entire content production process, from shooting to editing, ensuring that the content aligns with the university’s goals and maintains high visual quality and messaging.•Analyzing the performance of published content to measure effectiveness and engagement, and refining strategies for future content.•Focusing not only on content quality but also on achieving high engagement results, by utilizing data and audience feedback.

•Fully Responsible to manage Marketing Content for Penerimaan Mahasiswa Baru (@pmb_uad) official account.•Designing strategies to maximize the reach and engagement of the social media account, with a focus on branding Universitas Ahmad Dahlan as the top choice for prospective students.•Planning and organizing a content calendar to ensure the delivery of relevant and engaging information that aligns with marketing objectives.•Producing creative content, including graphics, videos, and text, to promote study programs and facilities at Universitas Ahmad •Analyzing interaction data from the content to assess its effectiveness and make improvements for future content to enhance conversion and engagement.•The content created contributed to a significant achievement, with 4,740 new students enrolling that year, demonstrating the positive impact of marketing strategies through TikTok.

•Designing strategies to produce impactful content that showcases the unique aspects of the Program Studi Ilmu Komunikasi (@ilmukomunikasi.uad) and strengthens its online presence.•Planning and scheduling diverse content that resonates with prospective students and highlights the value of the program.•Overseeing the production process from shooting to editing, ensuring that the content is of high quality and effectively communicates the program’s offerings.•Analyzing the performance of each piece of content, measuring engagement levels and making data-driven adjustments for future content.•While maintaining a high standard of content quality, the focus is on generating meaningful engagement that leads to tangible results, such as student recruitment.•Efforts have contributed to the successful recruitment of 383 new students for the program, furthering its growth and visibility in the digital space.

Analyzing, reviewing and providing suggestions for work programs from agencies in the Daerah Istimewa Yogyakarta Provincial Government.