• Lead the end-to-end implementation of Salesforce CRM and Veeva across Nestlé Middle East and Africa, optimizing business processes and driving significant improvements in customer satisfaction and sales efficiency.• Spearhead the implementation of the “e-Quiz” electronic cloud platform, revolutionizing remote training and e-learning across the Nestlé Middle East region.• Improve operational efficiency by evaluating and integrating new software solutions to enhance data processing capabilities and customer interaction tracking.• Enhance customer engagement and retention by developing and executing targeted CRM strategies, leveraging database segmentation.• Optimize multichannel engagements practices across the region to engage target audiences.• Create comprehensive reports and visualizations to effectively communicate findings to stakeholders, informing decisions on product development, marketing initiatives, sales performance, and overall business strategy.• Oversee data collection, management, and analysis, ensuring integrity, accuracy, and security across various databases.• Train and support the KSA team in best practices for data extraction, analysis, cleaning and manipulation, and the use of Salesforce and other digital applications, continuously monitoring and enhancing performance.• Establish and monitor key performance indicators (KPIs) to assess field force activities and performance.• Collaborate with marketing teams to design data-driven campaigns and established KPIs to measure their effectiveness.• Analyze data from Salesforce and Cegedim to gain insights into customer interactions and behavior, identifying opportunities for improvement.

• Successfully led the implementation of the management system across KSA, The Arabian Gulf, and Central and West Africa regions improving productivity and operational efficiency.• Streamlined documentation processes, leading to greater accuracy in reporting and improved data quality for business insights.• Developed and delivered end-user training for new applications, resulting in a 95% proficiency rate among field force users.• Collaborated with regional and global teams to resolve complex technical issues, reaching an 85% resolution rate within designated timelines.• Identified gaps in CRM and BI systems, implementing enhancements that improved user satisfaction scores by 98%.• Implemented strategies to align business applications with organizational goals and objectives.• Oversaw implementation, configuration, and maintenance of key applications including Salesforce, Pitcher and Cegidem Veeva across Middle East and Africa, optimizing performance through data-driven insights.• Developed and tracked application performance metrics to identify optimization areas and measure field force and CRM strategy effectiveness.• Drove team performance by setting goals, providing feedback to support team growth and effectiveness.• Monitored digital media budgets and application expenses, overseeing costs for maintenance, upgrades, and new implementations.• Served as a liaison between business units, IT and global teams for clear communication and efficient issue handling.• Established data governance practices to ensure compliance, maintain data integrity, and protect data security across all applications.

• Designed and implemented a robust network infrastructure that streamlined IT operations and enhanced organizational connectivity. • Optimized business operations by implementing new systems and processes to meet evolving technological and business needs.• Led the customization and development of the ACCPAC ERP system, effectively managing key modules and enhancing data accuracy and system performance.• Provided comprehensive training and support to users on ERP system functionalities.• Designed and developed the company's official website, ensuring a secure and exceptional user experience.• Managed domain email accounts for all users, overseeing provisioning, maintenance, and troubleshooting to support efficient communication across the organization.• Utilized GPS tracking technology in fleet management software to generate reports, enabling real-time tracking and informed decision-making for logistics and asset management.• Configured and installed critical server infrastructure, including Windows and SQL Server, ensuring operational resilience and system reliability.

• Successfully built and maintained a reliable company network infrastructure, improving connectivity and security for over 180 workstations.• Delivered expert IT support and training for over 112 users, resulting in a significant reduction in technical issues and improved user efficiency.• Administered the company’s mail server using MDaemon software, configured email addresses in MS Office Outlook.• Implemented and maintained security measures, including data backup, access control, and antivirus. • Executed disaster recovery policies through regular data backup for all users to safeguard critical data. • Configured and installed various servers such as Windows, SQL Server, Oracle and Citrix. • Managed user accounts, permissions, and resolved connectivity issues. • Regularly installed updates and patches to maintain system health.• Provided remote support to clients using PC Anywhere and Remote Administrator. • Developed the company’s official website, enhancing the company’s online presence.

• Delivered comprehensive courses covering core and advanced networking topics.• Taught Windows OS and MS Office 2000, emphasizing both user and administrative functions.• Explained Microsoft Certified Systems Engineer (MCSE) Track for Windows 2000.• Utilized innovative teaching techniques and materials to create practical and engaging learning environment.• Instructed on web design principles using HTML, DHTML, FrontPage, JavaScript, Macromedia Flash, and Adobe Dreamweaver.

• Installed, configured, and maintained operating systems for company PCs.• Provided troubleshooting support for PCs and printers, diagnosing and resolving hardware and software issues.• Conducted user training sessions for Microsoft Office Applications, including Word, Excel, PowerPoint, and Outlook, enabling users to utilize programs effectively.