Muhammad Memon Email & Phone Number

Karachi Division, Sindh, Pakistan

• Managing key accounts of the south region, including Shan Foods & Colgate Palmolive with an overall combined portfolio of Rs 650 million per annum.
• Previously also responsible for strategic accounts such as Reckitt, P&G & Gillette with a combined portfolio of Rs 55 million per annum
• Driving growth in top line & bottom line figures for assigned portfolio by closely working cross functionally with Development, Prepress, Production, Planning, Quality & Logistics
• Leading the project for Shan Foods Exports, managing the launch of 296 SKUs across four global regions
• Working on multiple new development projects to expand the folding carton division in the south region

Karāchi, Sindh, Pakistan

• Co leading the new development project for Shan exports, managing the introduction of 296 SKUs across four regions.
• Successfully onboarded Vital's Rs 100 tea box in under 30% of the standard timeline to cater to customer urgency, securing orders worth Rs 16 million.
• Launched Dashi Whip Cream 500ml, increasing PCL’s presence in the gable top category.
• Assisted in routine dealings and new business development for key accounts such as Unilever, Friesland Campina, and Lipton, achieving a 10% growth in sales.

Karāchi, Sindh, Pakistan

• Onboarded clients such as OPTP, Muzz, and Dvago for bus branding, increasing brand visibility by 40% within 4 months.
• Led the bus branding project of all B2C vehicles to ensure high visibility and reach leading to conversion of customers
• Tracked KPIs and leveraged Meta to create targeted social media campaigns based on customer profiling, boosting response rates by 18%.

Karāchi, Sindh, Pakistan

• Conduct analysis of 200+ survey responses to gain a thorough understanding of the Maahru’s current customer base including their demographics, preferences, consumption patterns.
• Perform white space and competitive analysis to understand potential of the market.
• Created a complete financial, supply chain and marketing plan for Maahru’s brand extension into female modest wear

• Met and exceeded New Category VELO sales target by +13% or 132Ms by assisting territory executives of Wood Street depot to supervise distribution channels and monitor ATL and BTL activities
• Visited 68 outlets all over Karachi to ensure price compliance by velocity outlets and top traders using RCS-8.
• Assessed productivity of retail task force by evaluating data of 450 outlets from Store Viz which helped create an analytical report to evaluate employee performances

Karāchi, Sindh, Pakistan

• Assisted in the Operating Expenditure budget trend sheet management and its data entry of 75+ departments to forecast and perform analysis for the fiscal year 2022-23.
• 18 budget increase and 24 general ledger to general ledger movement entries in SAP
• Financial statement comparison of all automotive companies to perform competitor analysis

Canada

• Generated 16 social media posts and reviewed tech staff’s writing to increase reach by 11%
• Strategized mock-ups and email campaigns to 11 clients with 70% accuracy

Karāchi, Sindh, Pakistan

-Successfully brought in sponsorships worth Rs. 500,000 for the annual conference-Involved in cold calls and field visits of over 20+ companies to bring awareness and bring in sponsorships for the event-Led the team of 50+ students on the day of the conference for smooth operations

Karāchi, Sindh, Pakistan

-Created an academic curriculum of Mathematics and English for the summer school for the staff on campus-Led a team of 9 people to create course work and worksheets for the 2 month summer school program.

Karāchi, Sindh, Pakistan

Bachelor Of Business Administration - Bba

Advanced Level

Activities and Societies:

Ordinary Level