KEY ACHIEVEMENTS:RETAIL TRAINING ACADEMYEstablished a Retail Training Academy from scratch and saw a significant improvement of 23% in the overall LCSMR score:• Designed comprehensive training and onboarding modules• Successfully launched a country wide implementation program for partners and retail staff • Conducted monthly train the trainer sessions for the smooth roll out of the modules IMPROVED CUSTOMER EXPERIENCE Crafted and executed turnaround strategy:• Implemented improved SLAs for our care function which helped us in elevating overall customer satisfaction scores from 70% to 90% • Formulated and trained customer services team on quality metrics• Initiated Reward Program for top response providers, enhancing overall responsivenessREVENUE GENERATIONAdded eight key accounts in the first six months and secured additional revenue of PKR 15 million SALESPlanned and achieved 422% YoY growth on lubricantsOPERATIONAL COSTDecreased the operational cost by 20% by implementing efficient processes and controlsRESPONSIBILITIES:• Oversee sales operations and develop strategies to increase sales and revenue through the network• Worked closely with the sales team for setting goals, identify potential customers, and implement sales and marketing initiatives • Build and maintain relationships with key clients and partners, negotiate contracts• Monitor and track sales performance and report to the senior management • Facilities management• Reduced operational cost by 20%• Conducted market research to stay informed about industry trends and identify opportunities for growth • Conducted multiple team-building activities/training for target planning and achievements• Ensured compliance in the region with relevant policies and regulations, and uphold the company`s standards of ethics and integrity• With a team of developers led and launched an operations app to enhance overall operations

- Collaborated with stakeholders to plan and achieved sales targets, identified potential areas and segments.- Supervised HSSE initiatives and monitored ongoing progress, identified areas of improvement.- Led the marketing and sales team to achieve strategic goals and drive business growth.- Oversaw and implemented digital inspections to ensure operational excellence.- Developed sales plans and strategies to meet and exceed sales targets.- Implemented and maintained safety and compliance initiatives to achieve Goal Zero incidents.- Managed relationships with key accounts to ensure customer satisfaction and retention.- Drove operational excellence initiatives to improve efficiency and service quality.- Designed and conducted training programs for staff to enhance their skills and performance.- Managed social media platforms, launched a website, and launched a mobile application to enhance operations.

KEY ACHIEVEMENTS:LAUNCHED V-POWERSuccessfully launched and scaled up the sales of V-PowerCUSTOMER EXPERIENCEIncreased customer satisfaction by upholding standards at retail outlets by 25% in LCSMR (Live customer services report)SAFETY STANDARDSImproved the overall safety standards of Shell sites by 43% RESPONSIBILITIES:• Conducted multiple Sales trainings for Site Managers and Staff to increase the overall Sales of Lubricants & new products - V-power• With exceptional facility management skills focused on providing the best possible forecourt experience to the customers through continuous trainings and audits• Maintained responsibly for all aspects of the HSE auditing process: including performing audits, auditor development, scheduling of audit teams, and audit follow-up• Provided effective trainings and mentoring to operations personnel and demonstrated a disciplined approach to the Company's policies, processes, and procedures; drives the implementation of the Shell - Goal Zero" and measure compliance• Reviewed and updated audit protocols designed to evaluate compliance with documented policies and procedures• Communicated HSE information and gathers data that can demonstrate improvement of HSE performance at the rig/facility level through usage and compliance with the HSE• Planned, executed and monitored activities to achieve the annual audit plan• Evaluated significance of nonconformities• Compiled and maintained records associated with management system audits• Ensured compliance with applicable HSE Performance Standards as well as applicable regulations and other internal/external

- Focused on providing the best possible forecourt experience to the customers through continuous trainings and audits- Maintained responsibly for all aspects of the HSE auditing process: including performing audits, auditor development, scheduling of audit teams, and audit follow-up- Conducted multiple trainings for Site Managers and Site Staff to increase the Customer NPS - Provided effective trainings and mentoring to operations personnel and demonstrated a disciplined approach to the Company’s policies, processes, and procedures; drives the implementation of the "Shell - Goal Zero" and measure compliance- Reviewed and updated audit protocols designed to evaluate compliance with documented policies and procedures- Communicated HSE information and gathers data that can demonstrate improvement of HSE performance at the rig/facility level through usage and compliance with the HSE- Planned, executed and monitored activities to achieve the annual audit plan- Evaluated significance of nonconformities- Facilities management - Compiled and maintained records associated with management system audits- Ensured compliance with applicable HSE Performance Standards, as well as applicable regulations and other internal/external requirements- Follow up the corrective actions that result from audit findings, incidents and ensured that all items are closed and followed up effectively- Prepared and reported quarterly audit results summaries; developed HSE Annual Review Report- Assisted in developing goals, policies and procedures, risk-based audit plan- Fostered a culture of continuous improvement, including industry benchmarking- Identified competency gaps and assists with coaching and development plans

-Organizing staff training on HSSE & Customer Service.-Facilities management

KEY ACHIEVEMENTS:BEST FACULTYReceived an award of best faculty at IBTCollaborated with multiple international and local institutionsRESPONSIBILITIES:• Executed multiple marketing campaigns to increase the overall admission inflow• Correspondence with various organizations for joint collaborative initiatives and development of linkages and partnerships portfolio • Fulfillment of HEC policies Implementation of productive & effective strategies for the institute• Lecturer of Business Administration Courses (Received an Award for Best Faulty Member -2015)

• Preparing progress reports for the Pl and funding agency (UKAID)• Developing articles, reports, and presentations of the project• Arranging the meetings with key stakeholders of the Project• Attending area seminars and other meetings as necessary• Developing Monitoring and Evaluation reports of the project

• Managing multiple accounts (Dubai Islamic Bank, State Bank of Pakistan, Citi Bank)• Leading and executed business development Initiatives• Focused on building seamless after-sales service experience for key clients (Dubai Islamic Bank, State Bank of Pakistan, Citi Bank) • Developing and executing business development Initiatives