Business Impact| Manage in excess of 60 retail locations with over 300 managerial and operations personal to service 300K quick lube and preventive maintenance automotive customers driving an average sale revenue of 100 Mill SAR and a net profit of 25 Mill SAR.

Business Impact| Provide quick lube and preventive maintenance services to 100K customers per annum leading to annual sales revenue of 24 Mill SAR and Net profitability of 7 Mill SAR per annum with a 17% year on year growth.

-Manage direct consumer sales in mid country region. Ranging from "Rahimyar khan" to "Mianwali". - Making sure that the area managers working in the designated area are motivate and fully equipped to maintain and develop new sales in their regions. - Guiding and mentoring area managers to carry out their roles and responsibilities most efficiently and effectively at all time. - Ensuring that all areas in the region meet their allocated targets in all categories and the entire region meets the assigned targets. - Assigning realistic and achievable / tangible targets for each area in the region - Evaluating quarterly, biannually and yearly performance reviews and conducting annual appraisals of the direct reports. - Directly handling all key accounts in the region to ensure highest service level and account retention/Development.- Evaluating feasibilities for minor and major CAPEX plans and approving investments for business development.- Securing private and public tendering business via developing carefully orchestrated and attractive bid proposals.- Securing and signing long and short term contracts in the region to achieve long and short term goals. - Developing in house trainings for the teams to keep then abreast the latest market trends and tactics a to perform optimally.- Suggesting and arranging external training for the team to develop lagging characteristics pivotal to the the job role both professional and personal.- Approving expense claims while maintaining efficient balance between peak performance and lowest OPEX costs for optimal profitability.- Approving discount requests to develop sales and ensure required profitability and market parity.- Foreseeing HSEQ threats and steering clear of them while adhering to the laid down rule by the group.- Addressing and abating all HSEQ deviations to ensure minimal affect over business activities and group reputation. - Resolving all conflicts to ensure business continuity.

• Negotiate fuel prices with the customer and offer carefully orchestrated discount structures so as to maintain the highest profitability.• Generate business proposals for prospective customers and development / strategic deployment of sale plans to increase the customer base / profitability.• Market research to foresee trends and competitor strategies for proactive business adaptability.• To act as a techno-commercial consultant to the customer on HSE, inventory management, payment terms, forecasting, order placement, technical issues related to POL products.• To ensure validity of all legal / government documentation, licenses and customer contracts at all times and advise / assist customer / resellers in maintaining all documentation up to date.• Generating business proposals for credit allocation to clients and managing the legal documentation required therein.

• Designed, implemented and managed a data base to keep trace of all HSEQ incidents, Freight payments, shortage reimbursements, demurrage claims, fleet work groups and driver details to strengthen controls and carry out crucial analysis to evaluate and design strategies to curb losses in high risk areas of operation.• Responsible for redesigning and implementing tangible and effective KPI’s for all depots and transportation contractors to evaluate and improve supply chain efficiency leading to higher customer satisfaction.• Carried out a complete market analysis of vehicle tracking systems in Pakistan and finalized a vehicle tracking system that could most appropriately meet the requirements of the company, with the best cost / benefit ratio.• Supervising nationwide supplies of fuel from five oil depots catering to an average monthly demand of 50 million liters, consumed through 180 filling stations and 1200 industrial customers.• Managing a fleet of 150 fuel tankers with a combined capacity of 4 million liters.• Management of company’s fleet over a vehicle tracking system and developed standardized reporting for the driving compliances and redesigned the companies driving policies.• Design national product movement plans, design reports for government bodies such as OGRA/OCAC and develop a command over the companies ERP, Access and Excel software’s for crucial analytical reporting.