Muhammad Algendy Email & Phone Number

Riyadh, Sa

Riyadh, Saudi Arabia

 Develop and execute the annual commercial plan, aligning with the company's master strategy and key customers. Lead the company’s e-commerce strategy across various platforms, including Brick & Click, pure players, marketplaces, and quick commerce. Grow business with key convenience accounts by building strategic relationships and capturing sales opportunities. Drive strategic initiatives using data-driven action plans and improve account performance. Design tools and strategies to enhance the selling experience and manage annual sales forecasts and budgets. Optimize P&L performance through effective distributor management and improve market positioning. Oversee new product launches and prepare comprehensive market entry plans. Implement and refine “Routes to Market” strategies and adapt company policies to channel needs. Track and enhance digital shelf performance, including availability, ratings, and digital media.

Saudi Arabia

 Successfully launched 100+ new products across the modern trade channel in key categories: Tea, Coffee, and Nuts & Seeds. Implemented a Category Management (CAT-MAN) strategy for Nuts & Seeds, improving company positioning & sales volumes. Leveraged Hot Beverages to diversify the company’s portfolio and strengthen brand equity. Improved Modern Trade Channel P&L by increasing growth margins and managing commercial elements effectively. Restructured the Modern Trade channel, expanding the customer base and standardizing business forums. Enhanced team performance through targeted training and data-driven action plans. Initiated and executed a business excellence strategy by aligning channel plans with cross-functional teams. Negotiated and established annual joint business plans with key customers to support market and brand strategies. Developed and secured annual agreements that align with the company’s strategic goals.

Saudi Arabia

 Ensured alignment between commercial plans and category strategies for consistent execution. Translated market observations and trends into actionable insights to drive business decisions. Built and nurtured strong relationships by leveraging in-depth knowledge of organizational strategies, business plans, cost structures, KPIs, and key personnel. Developed cross-functional customer engagement plans, securing resource commitments to execute strategies. Adapted and prioritized plans dynamically based on criteria such as sales value, market share, growth targets, and profitability. Transitioned relationships from transactional to collaborative approaches, enhancing partnership value. Established and managed Joint Business Plans (JBPs) and Collaborative Business Plans (CBPs) with customers, coordinating activities throughout the year. Drove accurate forecasting and performed monthly revisions to ensure strategic alignment. Oversaw Top-to-Top relationships between the company and key customers, fostering high-level engagement. Utilized sales and profit levers effectively, including product mix, customer mix, promotion strategies, brand equity, and competitive advantages.

Saudi Arabia

•Align Nestle strategy with customer’s needs by developing mutual business opportunities. •Maximize short and long term sales and profitability and build long term relationship with customers to be the preferred. •Prepare tailor – made promotions and ensure that in-store activity generates sales.•Gather customer trends, needs and competitor information and disseminate with the organization. •Set strategic direction for customers with KAM. Achieve targets as per company key performance indicators.

Saudi Arabia

Lactalis is one of the leading international names in the field of food industries.I have gain a major expérience at all levels of stratigic sales, business correspondance and organizational behaviour during my work for this company.Main Tasks:• Execute the sales and marketing strategic plans with Key Account Retailers in the Eastern Province of Saudi Arabia (Hyper Panda, Carrefour, Hyper Lulu , Tamimi, Tamimi Catering, Farm, Hyper Danube).• Communicate with customers’ weekly promotions (advertised and in store), new products, service opportunity, YTD growth and development. Gathering information and feedback through the field activity.• Negotiating Yearly contracts, monthly sales activities and maintaining standard visibility with enough stocks.• Follow up with merchandising team for maintaining our standard visibility planogram.• Follow Up with logistics for sending the right orders for the right client at the agreed date and time.• Follow the company KPIs for dealing, strike rate, number of SKUs, collection and achieving the account target.• Reviewing business situation as per contract with the mentioned accounts for sales growth. • Follow up the finance status with the accounts (statements of account, confirmation letters, credit notes, credit limits and days, fixed and progressive rebates deductions and collection or bank transfer).• Reporting for my manager stock expiry dates and outlet backdoor status.