• Spearheaded the development of the Retail Van Salesman (RVS) channel, boosting sales for Valvoline by Aramco Lubricants, a 150-year-old brand. • Collaborated with Human Resources for recruitment, performance evaluations, manpower budgeting, and management of third-party staffing, including hiring and termination processes. • Partnered with the Finance department for credit control policy creation and implementation and to manage trade and non-trade receivables and payables, ensuring financial accuracy and efficiency.• Acted as the primary contact for Aramco Lubricants, ensuring seamless communication and operations. • Headed OE & Commercial Tire Division with a turnover exceeding SAR 110 million. • Conducted market research to identify gaps and strategize solutions, enhancing market positioning. • Managed the complete sales cycle, from customer onboarding to payments and recoveries, ensuring smooth operations and high customer satisfaction.

• Led the commercial division, managing relationships with Original Equipment (OE) customers and handling tire sales through service centers. • Garnered business for corporate and fleet accounts by developing tailored sales strategies and promotional deals. • Led the initiative of the establishment of RVS Channel for the sales of Lubricants from Aramco, which included overseeing the hiring process and setting up the operational framework.• Conducted market analysis to identify business opportunities, boosting market share in the corporate sector. • Implemented sales training programs for the team, enhancing their ability to engage effectively with key accounts. • Managed inventory and ensured timely delivery of products to meet customer demands

Head of OE & Commercial Channel DevelopmentYearly Sales & Procurement Plan formulationMonthly Order ManagementControlling Inventory and Stock turnover Stock Analysis and dispatch based on FIFONegotiations with Principal for Sales Support & Order PlanProduct Pricing & Margin ManagementNew Business Segment DevelopmentRecommendation of new Tyre Sizes / CategoryDemand and Price estimation of new / developing sizes for PrincipalNew Product LaunchRebranding Company outletsProviding Sales Training to OEM StaffImage building through Social Media / events’ participationArrange and participate in Product / Customer / Market SurveysHandling all the Brand Manager Responsibilities

Advertising & PromotionAgency Management Liaising with Principal for implementation of Branding guidelinesBranding Dealer ShopsMarket Research / Survey (OE / Grey / Competitors’ activities)Creating Promotional Deals and Offers for Sales TeamCreating and Managing Relationship with OEMs

• Sales & Marketing (Dealer & Fleet) Developing and managing Key Accounts  Handling and enhancing Dealer Sales Network  Handling Direct & Indirect Sales to Fleets in multiple cities Liaison with Distributor for Order and Product Development  Formulating and implementing the Brand Management & Marketing Plans • Market Research & Product Development Feasibility Studies and Product Suitability  Tire Retreading and Factory Installation Tube-type and Tubeless Tires Urban Transport System (Intracity Buses) New Market Potential and Threats Current Brand Standing and Issues Communication with National Distributor for Policy Implementation Profitability Analysis of Customers and Distributors• After Sales Service Heading After Sales Service Department Conducting New and Current Product Performance Tests at User locations Working on new areas of After-Sales Service for increased Customer Satisfaction Successfully started Manual Alignment Checking Holding Customized BS Fleet Seminars Conducting Internal Technical Trainings Providing AFSS to Corporate and Private Fleets

Advertising & Media Management for MBA Students

Sales & Marketing  Handling and enhancing Dealer Sales Network  Handling Direct & Indirect Sales to Fleets in multiple cities Conducting Passenger / Commercial Tire promotional ActivitiesMarket Research & Product Development New Market Potential and Threats Current Brand Standing and Issues Profitability Analysis of Customers and Distributors

Market Research & Product Development Conducting first-hand market research to highlight customer preferences Assisting Technical Manager in After Sales Services Conducting Surveys for Market information and Competitors' Prices

Assisting Marketing Manager in planning and executing Marketing activities directed at increased brand exposureLiasing with Advertising agencyLiasing with Government Departments for Export Information