• In my role as Digital Marketing & Operations Lead, my main gig has been to boost our social media game and bring in cool business inquiries. I went all-in with a complete rebrand, dialed in our ideal client profile, and cooked up a content plan that vibes with our audience. I got creative with digital marketing, ran some wild online campaigns, and supercharged our website for organic reach.The result? We now roll with a killer lead generation setup. Using a mix of paid and organic campaigns, we're scoring inquiries from clients who totally get what we're about. They're not just interested; they're on the same wavelength as us, which means way more meaningful connections and awesome opportunities.But that's not all – I also wear a few more hats. Apart from the digital magic, I've been juggling responsibilities like overseeing vendor management, sourcing materials, and providing top-tier supervision for our interior design department. Beyond that, I've put in extensive effort to expand our service portfolio, and it's paid off big time. We've become a main contractor for top corporate retail brands in Pakistan, which means we're not just keeping up; we're setting new standards in our industry.

• As a Business Development Lead I ensure that the consulting firm has a sufficient number of prospective clients. I create channels by tapping into different market segments and industries. I enable the sales team by getting them in touch with the key stakeholders in different companies. As a result of my work we have sent out proposals to key players in the medical, retail, luxury brands and petroleum industries. • I work in close collaboration with senior analysts, project managers and clients to initiate first contact. I deliver the value of our services by asking the right questions and conveying the appropriate services to our prestigious clients. Our firm has been able to establish contact with Managing Directors, CEO`s and other key operational managers.• On the request of our clients I work with the analyst team and provide input in project proposals. I work closely with clients to understand the key problems they are facing and how they can be addressed by our services. I keep regular follow up by maintaining a Customer Management System. As a result we have been able to achieve 100 percent of our targets that we had established in our initial sales projections.

Responsibilities and scope of work:• Asked by the National Sales Manager of Mashreq Gold to increase client portfolio by creating new sales channels for 6 business development teams of retail banking products. I enabled the teams by facilitating contact between business development officers and corporate clients. The product sales portfolio grew 10 percent annually as a direct result of my initiatives. • Asked by the bank leadership to manage the existing portfolio at a time when the bank was going through a huge transition which was led by external consulting firms. I ensured that existing client issues and problem were resolved by executing a change management system. I made sure that the sales team responded to pending client queries and was actively pursuing new clients. I was able to increase the product per customer ratio after undertaking this effort. For most of our clients our bank became their primary bank for retail services. • Exploring the market opportunities for Asset & Liabilities acquisition to support on fresh acquisition.• Work on identified employers or with low penetration, and convert these opportunities to one relationship with the aim of increasing share of business within these accounts.• To establish relationships with employers whereby they will consider making Mashreq as their main bank• Maintain documentation on the related agreements and related communication with company• Explore the MG/SE segment in the market with the aim of increasing share of the asset and liability business• Create employer acquisition plans for each geographical area to achieve financial targets while maintaining Mashreq representations to assigned territories• Competitive scan and timely feedback to senior management, distribution and credit to ensure that competitive edge is maintained and targeted penetration is achieved through salary transfer relationships.

Responsibilities and scope of work: • I have been managing a team of relationship officers covering the geographical areas of Dubai and later Sharjah and Northern Emirates. • Joined the bank as a pioneer member of the SME Banking team and assisted in setting up the team structure. • Responsibilities included ensuring daily sales targets are met before the deadlines, daily update of sales activities by the staff, developing business relationship with free zones, investment and economic authorities, exploring & utilizing the cross sell opportunities. (FX, Trade & Working Capital, Payroll etc). • In addition to this I have been actively involved in proposing promotional activities. • I have initiated and organized motivational and team building activities to boost the morale of the team. • Actively involved in formation of SME sales unit in Sharjah & Northern Emirates.• Responsible in training new staff in terms of sales techniques and their awareness to bank’s products, compliance policies & legal guidelines about the Central Bank.• Pro-actively involved in strategic planning in order to ensure sales growth and also maintained MIS of teams & prepared graphical comparison charts to have a clear understanding of positioning among all units• Regularly deputized the Business Development Manager in his absence.

• As a pioneer team member of SME department, I was assigned a team of 5 to 6 sales officers. Our main goal was to start strong and quickly develop a rich customer base by maximum NTB acquisition month on month. As a result of my efforts and knowledge of sales processes, my team hit the ground running due to coaching and mentoring.• Asked by the Head of SME to focus on the acquisition of offshore and free zone client base to enhance the average liability balance. As a result of my efforts my team contributed 70 to 80 NTB accounts with an average liability balance of 3 to 4 million AED every month

• Introducing new business accounts to build strong business relationship and acquiring business in terms of liabilities.• Part of the responsibility included marketing and catering to High Net worth Customers.• Conducted market analysis and reporting on growth areas and trend. • Involved in strategy formation for the service level to meet the challenge in the international market.

Responsibilities and scope of work:• Introducing new business accounts to build strong business relationships and acquiring business in terms of liabilities.• Introducing business by building relationships in the market and identifying opportunities for referrals to corporate banking.