• Leading diverse revenue streams, including Insurtech, Gaming, Edtech, Adtech, Lifestyle and Infotainment within a telecom company (https://jazz.com.pk/mobile-apps/)• Spearheading strategic initiatives to drive growth and revenue in digital product offerings• Collaborating with cross-functional teams to develop innovative solutions and capitalize on market opportunities• Achieving measurable results through effective project management and leadershipAchievements:• GameNow – Launch of Pakistan’s First Gaming Hub with 8M+ engaged base. (https://play.google.com/store/apps/details?id=com.avaroz.gamenow&hl=en&gl=US)• SmartPlus - New AdTech platform with 1M+ installs. (https://play.google.com/store/apps/details?id=com.noveltymedia.smartadd.pk.jazz&hl=en_NZ&gl=US)• Expansion of InsurTech portfolio (Life/Non-Life) with 3.5M+ engaged base.

• Strategically driving partnerships and alliances to enhance brand visibility, foster customer engagement, and drive product upsell within the telecom industry• Leveraging extensive experience and industry knowledge to forge mutually beneficial relationships with key partners like Foodpanda, Careem, Bykea, Daraz, Pakwheels, Mcdonalds, Nestle & Bookme.pk. • Developing innovative partnership strategies to maximize brand mileage and expand market presence• Collaborating cross-functionally to execute partnership initiatives and achieve business objectives• Demonstrated success in driving growth through effective partnership management and collaboration.

• Led Mobile broadband base growth with consistently over achieved data revenue targets for last 5 years. • Made deep in roads in handsets arena by re-launching Jazz Own branded handsets Jazz X and Digit4G• New Product Launches:o Launch of Mobile Broadband Business in PTCL (1M base/$90M annual revenue) 80% Market shareo Industry first, Data Sim in Jazz (300K base)o Mobile Broadband launch in Jazz (300K base/Rs 800 ARPU) 25% Market shareo Digit phone for 2G to 4G conversion in Jazz (1M unit sales/3 years)o Pakistan first E-SIM launch in Pakistan – Jazz (95% market share)o Kistpay – Smartphones installment plan (Digital journey centric)

Lead the team of 8 senior managers for P&L, product management, platform development, pricing and customer acquisitions of 3G/4G wireless broadband. Lead scoping and designing of business requirements for products which span business planning and analysis to drive customer loyalty, retention, and sales growth. Oversee project execution focused on operations enhancement, business process improvement, and quality assurance. Act as liaison for IT and Technical in platform development for products and features release.• Propelled annual wireless broadband data revenue from zero to over $110M within 5 years. • Created a dominant market share in wireless broadband.• Directed full product life cycle built out and execution of all processes related to product ecosystem.

Lead a team to facilitate cross-functional strategy development and execution for leading cellular operator with a subscriber base of 31.5M and market share of 31%. Oversaw Technical and IT work flow to ensure streamlined shift of business streams with effective program management. Generated 3G Business Plan which included Market research and Business Plan preparation. Reported directly to Vice President.• Headed strategic coverage expansion program which included Geo marketing and coverage/capacity analysis.• Led infrastructure sharing agreements of Mobilink with other cellular operators

Managed Intelligent Network and Value Added Services technology platforms. Gathered and validated business requirements for product roadmap leveraged by technical team and external vendors for functional and technical requirements. Executing platform product strategy

Operation and Maintainance of Core network at OMCS.