Performance Marketing Specialist
CurrentManaged performance marketing campaigns for multiple clients, optimizing for traffic, conversions, and ROI.Developed and executed cross-channel strategies across PPC, display, social media, and affiliate marketing.Analyzed performance data and provided insights to refine strategies, improving client results.Conducted A/B testing on creatives and landing pages to boost campaign performance and conversions.Managed client budgets, ensuring effective allocation across channels for optimal return on ad spend (ROAS).Delivered regular reports to clients, outlining campaign performance and actionable insights.Collaborated with internal teams to ensure campaigns aligned with clients' overall marketing objectives.Kept up with industry trends to continuously improve performance across all marketing channels.