• Conducted performance analysis by comparing current metrics against historical data and industry benchmarks, identifying a 20% improvement in target KPIs year-over-year.• Automated the daily extraction of Carbon Market data, creating a robust end-to-end pipeline that reduced report preparation time by 75% and delivered actionable insights directly to the CEO and COO.• Developed and deployed an Impact dashboard for web publication, enhancing data accessibility and tracking for over 10 key performance indicators across the organization’s departments.• Spearheaded the migration of company data from on-premises servers to AWS cloud, ensuring a secure and seamless transition that improved data accessibility by 40%.

• Migrated data from on-premise servers to AWS Cloud.• Developed a data pipeline on AWS utilizing services such as S3, Lambda, and RDS to ensure efficient and seamless data flow.• Collaborating closely with the COO to identify and define KPIs that align with organizational goals and objectives.• Designed and implemented a centralized Power BI dashboard integrating information across various departments and their respective KPIs.

• Developed a centralized database for streamlined data access.• Automated calculation processes using PL/SQL that were previously performed manually in MS Excel, enhancing efficiency and accuracy.• Cleansed data to ensure optimal quality for analysis and visualization.• Designed and implemented a Power BI dashboard integrated with the database, providing valuable insights into GIS data.

Teaching Assistant for the course Data Warehousing• Assisted the professor in grading the assignments and quizzes.• Delivered a session on how to create a Data Lake in AWS using services like AWS Glue Studio, AWS Lambda, AWS S3 and QuickSight.

• Provided hands-on involvement in AWS Cloud, cultivating practical learning experiences for GDSC members.• Organized workshops on cloud services such as ECS, Lambda, S3, EC2 etc. to enhance their skills and foster a culture of continuous learning.• Delved deeply into AWS architectures, explaining the advantages and use cases of various services to help members make informed decisions.• Conducted sessions on comparing AWS services, demonstrating their practical applications in different scenarios, and guiding members on best practices for cloud service utilization.

• Developed compelling video ad content, achieving a 30% increase in click-through rates (CTR) and a 20% boost in conversion rates for clients. • Successfully generated over PKR 100 million in revenue through strategic video marketing campaigns.• Conducted thorough data analysis to evaluate the performance of social media commercials, optimizing future marketing strategies.• Leveraged marketing data analytics to identify trends, measure campaign effectiveness, and provide actionable insights for continuous improvement.

• Improved my communication skills by working with other people in the NGO.• Interacted with other students in my batch and assigned them tasks related to poster designing and marketing.