Muhammad Arief Reynaldi Email & Phone Number

Arief is the Head of Integrated Audit at Bukalapak, Indonesia's leading e-commerce platform with over 100 million users and 13.5 million sellers. With over 11 years of experience in accounting, auditing, and risk advisory, Arief has honed expertise in driving compliance, integrity, and operational efficiency.Currently pursuing a Master of Business Analytics at the University of Auckland, he is integrating advanced analytical techniques into his professional skill set to solve business challenges and deliver actionable insights.Key Analytics ProjectsR- Fraud Detection in Bank Transactions: Built predictive models (logistic regression, random forest, XGBoost) to detect fraud in imbalanced datasets, focusing on feature engineering and performance metrics like ROC-AUC.- Unicorn Startup Analysis: Used statistical analysis in R to identify growth factors and market trends for startups valued at over $2 billion.Python- House Price Index (HPI) Analysis: Conducted regression modeling and correlation analysis to examine factors influencing house prices across Nordic countries and New Zealand, including GDP per capita and interest rates.- Education and Economic Growth Analysis: Explored the impact of education indicators (e.g. literacy rate, pupil-teacher ratio) on GDP growth through historical trend analysis.Power BI and DAX- Agricultural Economy Impact Study: Developed interactive dashboards to analyze agriculture’s contribution to macroeconomic indicators like cereal yield and food production index, leveraging DAX for advanced calculations.- Unicorn Startup Analysis: Created dynamic dashboards to visualize startup growth trends and funding patterns, complementing statistical insights.SQL AnalyticsExploratory Data Analysis: Analyzed sales performance and product profitability using SQL Server Management Studio (SSMS), uncovering trends and integrating risk and audit insights.SPSS and Excel-Based Analytics- Customer Segmentation for a Bank: Conducted two-step cluster analysis and logistic regression in SPSS to segment customers and predict churn, informing data-driven retention strategies.- Superannuation Fund Optimization: Modeled risk-return scenarios in Excel to deliver personalized portfolio strategies for retirement fund growth.Arief is skilled in business operational and regulatory risk advisory, internal and external audits, financial statement auditing, and advanced analytics. Passionate about innovation, data storytelling, and quality improvement, Arief is committed to supporting organizational growth through impactful analytics.

Listed skills include Accounting, Powerpoint, Microsoft Office, Microsoft Excel, and 11 others.

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  Head Of Integrated Audit

  Bukalapak

  Jan 2023 - Present - Jakarta, Indonesia