Service Manager
Dubai, United Arab Emirates
Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole. This growth resulted in G4S becoming profitable in 2013, for the first time in over ten years. • Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. One such strategy drove incremental, consumer usage of CDM, ATM and Desk Cash of six percent in markets representing nearly 50% of system-wise sales. • Increased Customer participation in national and local marketing initiatives (Dubai Base), resulting in two-year, Sales Revenue has increased of 2%. • Directed development of business-to-consumer, business-to-business and Marketing programs that drove incremental annual sales of 4%. • Spearheaded the testing and rollout of a private label, retail-financing program that has resulted in incremental sales of over 1% Developed and implemented consumer research designed to improve results of product and services. • by doing this I was able to Increase annual sale and customer retention Conducts Client Relationship Management consulting major clients include RTA Dubai, Sharjah Islamic Bank, Govt of Sharjah, Dubai Customs, Al Tayer Motors, Business Centre Sharjah, Department of transport Abu Dhabi, various financial institution and other entities in UAE