1. Built and executed a strategy from procurement to home delivery of milk for one of the clients (Milkeze Foods Pvt Ltd)2. Marketing campaigns designed and implemented, both on social media and via flyers distribution.3. Designed and handled cold chain operations A to Z from raw milk collection, chilling, getting delivered to the doorstep of the domestic customers for entrepreneurs intending to step into dairy business.

• Building strong relations with high end modern retail customer of EFL in Karachi then in Islamabad. These are high image and high volume drivers for the company and are known as the cream business for any organization.• Negotiation with the accounts for appropriate shelf spaces, deployment of company assets at visible locations inside the outlets, in-store branding and minimizing credit terms. • In coordination with the brand team, proposing and executing brand activation activities at the modern retail to boost up the tertiary sales in the modern trade.• Working in close coordination with the Trade Marketing for planning and execution of secondary sales support activities• Managing a team of approx. 27 people (permanent and contractual male/female) • Ensuring outlet wise target achievements not only by maintaining high visibility of complete range of EFL brands but also by efficient planning & execution of merchandising/branding activities at the key accounts to achieve desired results• Ensuring range selling and brand wise availability of the company brands with proper drop size to avoid OOS at the trade.• Brought Utility Stores Corporation onboard with Engro Foods Ltd by successfully signing off the agreement with the public sector client. Took lead by starting the sales operations from scratch on a national level with the client.• Looking after the CSD Modern Retail outlets nationally. Sharing plans and way forward with CSD Head Office. Rental negotiations, shelf locking and planning activities to boost up tertiary sales.

Dairy Sales • Achievement of corporate plan for both, value and the volume month on month basis• Ensuring distributors’ ROI • Focusing on numeric sales and productivity which are essential for the sustainability of any company• Understanding the importance of each channel in sales boost• Keeping an equal focus on weighted sales• Keen observation upon the market intelligence and proactive response

Supply Chain, Raw Milk Procurement• Looking after a team of around 85 personal both permanent and contractual • Reporting staff comprises of people from various departments such as Accounts & Finance, Procurement, Logistics, Quality, Engineering and Agricultural Services• Responsible for running the complete area operations in an autonomous business setup, as per given plans• Ensuring efficient utilization of the given monthly/yearly budget for spending under different charge accounts• Ensuring raw milk volume targets through the procurement team and supplying within the planned cost/litre to the plant for processing • Maintaining the quality norms, as specified by the Govt. of Pakistan, while procurement of raw milk through the reporting team members

Risk Management Department at Sheraton Park Tower Hotel (Knightsbridge London)• Face to face interaction with clients from various cultural backgrounds across the world• Problem solving for the customers/staff regarding the health and safety related issues• Presentations and written communications with the other departments both inside and outside the organization• Monitoring the Access Control System for both Guests and the staff to ensure maximum safety in the premises• Working in close coordination with Metro Politian Police